Black Friday & Cyber Monday 2025: The Early Push and What It Means-from Cohere One

If it feels like Black Friday started in October this year, you’re not imagining things. Retailers have gone all-in on hyper early promotions, stretching the traditional shopping window into what’s now being called Black November. Amazon, Walmart, Target, and others launched deals well before Thanksgiving to lock in consumer dollars early. Why the shift? đź’µ Economic pressure & tariffs: Surveys show consumers are highly price-sensitive due to inflation and tariffs. đź’µ Price sensitivity: Consumers are cautious but still spending, holiday total retail sales (online + offline) are projected to surpass $1 trillion for the first time, though growth will slow to ~3-4% vs 4.2% last year. đź’µ Mobile dominance: Over 70% of Cyber Week traffic will come from mobile and AI-driven personalization is shaping the experience.

The projected numbers: đź“Š Black Friday online sales: $11.7B (up 8.3% YoY from $10.8B in 2024) đź“Š Cyber Monday online sales: $14.2B (up 6.8% YoY from $13.3B in 2024) (Source: Adobe Analytics Holiday Forecast, NRF Holiday Outlook)

#blackfriday #cybermonday #retailtrends #ecommerce #marketingstrategy | CohereOne

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