AF&PA Releases October 2025 Printing-Writing Monthly Report with a YOY Decrease of 14%

The Association of American Publishers (AAP) released its StatShot report for May 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing. Total revenues across all categories for May 2025 were down 7.5% as compared to May 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.8%, at $5.2 billion for the first five months of the year.

The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker. Smaller ad categories outpaced the growth of the top categories by a margin of nearly four-to-one. While the top 10 increased spending only 1.9% over March 2023, all other categories expanded 7.9%. March's growth was also due to a massive increase in digital vs. traditional media ad spending.

Supplemental Nutrition Assistance Program (SNAP) benefits for November are currently in limbo due to the government shutdown, which will likely impact both SNAP recipients and the grocery or big-box stores where they shop. It’s still unclear when SNAP recipients will receive their full SNAP payments for November, according to CNN, which reported that this depends on the approval of a short-term spending package to temporarily fund federal agencies, which will still need to go through Congress and President Trump. About 12% of U.S. residents received SNAP benefits in fiscal year 2024, according to the USDA. The maximum allotment for a single person in the contiguous U.S. is $298 per month for fiscal year 2026 (which began in October), according to the USDA. A good portion of SNAP funds go to Walmart, according to third-party data, so any cuts or delays to the program could show up in the retailer’s fourth-quarter results. This is on top of an already challenging consumer environment, with consumers worried about rising prices and inflation and the government shutdown leaving hundreds of thousands of federal workers without paychecks. “One of the problems here has been the uncertainty — the on-again, off-again. Is [SNAP funding] going to be released? Is it not going to be released?” George Davis, professor of agricultural and applied economics at Virginia Tech, told Modern Retail. A USDA official said it could take weeks or months to release money to recipients. “People with lower income don’t have the resources to absorb that type of shock,” Davis said.