Gannett Changes Name to USA TODAY Co.

The U.S. ad market expanded for its 13th consecutive month in April, rising 9.1% over the same month in 2023, according to the latest installment of data from Guideline's U.S. Ad Market Tracker. April also in the first month in quite some time to post an increase on top of a prior year increase, albeit a modest one: April 2023 was up 0.7% over April 2022. That said, the data indicates the U.S. ad market is well past its recessionary period and fully into an expansionary mode, with recent months rising at high single-digit increases or approach of surpassing double-digit ones.

Artificial intelligence and shopping agents are set to make Cyber Week (Nov. 27 – Dec. 1) the most successful yet. New data from Salesforce indicates that the 2025 edition of Cyber Week (Thanksgiving Day Thursday, Nov. 27 through Cyber Monday, Dec. 1) is expected to drive a record-breaking $334 billion in global online sales. This would represent a roughly 7% increase from the $314.9 billion in global online sales tracked by Salesforce in 2024.

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.” People often ask me for the most important direct marketing metrics. As we have evolved to a wider use of selling channels (Websites, e-mail campaigns, search engines, in-store selling), do the tried-and-true tenets of catalog marketing still hold up? see more at: https://www.jschmid.com/blog/5-crucial-omnichannel-metrics/