Shein enters book sales via new partnership

At a time when the ad industry is coming under fire from regulators, advocacy groups and grassroots organizations for helping fossil fuel companies greenwash their reputations and/or obstruct climate action, a majority of consumers believe it should be held liable for that role. That's the finding of a survey of U.S. adults conducted Monday by Pollfish for MediaPost. The survey, which was fielded in response to recent Congressional hearings on the subject, as well as an Institute for Advertising Ethics (IAE) informational webinar to help the ad industry benchmark potential threats related to its role promoting fossil fuel brands, found Americans are more concerned about the ad industry's role in obstructing climate change than simply greenwashing fossil fuel company reputations.

Quad/Graphics, Inc., a marketing experience company that solves complex marketing challenges for its clients, today announced it has been selected as agency of record (AOR) by Scandinavian Designs, a nationwide retailer of modern home furnishings. This strategic collaboration reflects Scandinavian Designs’ decision to consolidate its creative and media strategy, planning and execution under one agency, choosing Quad for its integrated marketing solutions, commitment to data transparency and proven success among retail brands. Quad will work with Scandinavian Designs to help the brand grow its e-commerce footprint, bring the furniture shopping experience to the home through a revival of its catalog and help build its brand equity across the United States. With store locations in more than 50 U.S. markets, Scandinavian Designs is tapping Quad to streamline its brand experience through an integrated purchasing journey that makes direct connections with consumers at home, online or in a physical store.

The first 24 hours of Amazon’s summer Prime Day sales event — which runs for four days this year — drove U.S. consumers to spend $7.9 billion online, according to…