Vuori Launches Vuori Snow: A New Perspective On Mountain Apparel

Vuori, the performance and lifestyle brand known for its coastal California-inspired style, introduces Vuori Snow, its first-ever outerwear collection designed for life on the mountain. Built for backcountry climbs, resort runs, and everything in between, Vuori Snow combines premium performance with the brand’s signature simplicity and elevated design.

Born from years of obsessive design and real-world testing, Vuori Snow was pressure-tested across every condition – from powdery alpine bowls to slushy skin tracks – to ensure uncompromising performance in all environments. Developed in collaboration with Vuori athlete and professional skier Thibault Magnin, the collection delivers stormproof, durable outerwear that merges technical precision with Vuori’s signature comfort and ease 

“For me, snow has always been about more than outerwear,” said Joe Kudla, Vuori Founder and CEO. “It’s about honoring our commitment to quality, embracing our unique point of view, and celebrating the spirit of the mountains that inspire us to get out into the elements and connect with nature. 

Vuori Launches Vuori Snow: A New Perspective On Mountain Apparel

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