Adobe: U.S. Holiday Shopping Season to Cross $250 Billion Online, Rising 5.3% YoY

Adobe released its online shopping forecast for the 2025 holiday season, covering the period from Nov. 1 to Dec. 31, 2025. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing direct transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure, and personalize shopping experiences online.

2025 holiday season to surpass $250 billion online

Adobe expects U.S. online sales to hit $253.4 billion this holiday season (Nov. 1 to Dec. 31, 2025), which represents 5.3% growth year-over-year (YoY). A record 10 days will see consumers spend over $5 billion in a single day (up from 7 days last year). Cyber Week (the 5-day period including Thanksgiving, Black Friday and Cyber Monday) is expected to drive 17.2% of overall spend this season, at $43.7 billion (up 6.3% YoY).

Adobe: U.S. Holiday Shopping Season to Cross $250 Billion Online, Rising 5.3% YoY

Related Posts

2024 Begins On An Upward Note, U.S. Ad Market Posts Best January Ever (mediapost.com)

Two thousand twenty four has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline's U.S. Ad Market Tracker. Sequentially, January was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023. The momentum continues to come from smaller ad categories, which in aggregate, rose 5.3% over January 2023, which compares with an aggregate gain of 3.7% for the top 10 ad categories.

How design-driven brands are outperforming the competition

Visual storytelling isn’t just a branding tactic anymore – it’s a growth strategy. In today’s attention-starved digital world, the most successful brands aren’t just seen, they’re remembered. And increasingly, they’re winning by putting design at the heart of everything they do. In our latest webinar with Marketing Dive, we explored how forward-thinking marketing teams are transforming their creative approach to stand out and scale up. The panel brought together leaders from Ricoh, Exos, and Canva to unpack what it really takes to build a visual-first brand, and why that shift matters now more than ever.

Create Irresistible Direct Mail (piworld.com)

Crafting direct mail that captures attention and inspires action is both an art and a science. With digital noise at an all-time high, direct mail stands out for its ability to connect in a personal, tangible way. The USPS’s Irresistible Mail website remains a fantastic resource for fresh ideas, and it’s worth exploring at irresistiblemail.com to stay inspired by the latest trends. Here are several strategies to make your direct mail truly irresistible: 1. Interactive Technology: Enhanced QR Codes: Augmented Reality (AR): Near Field Communication (NFC). 2. Sensory Engagement: Tactile Elements: Scented Inks: Temperature-Changing Inks. 3. Personalization and Data-Driven Content: Variable Data Printing (VDP): Predictive Offers: Geotargeted Messaging:
Back To Top
×Close search
Search