Jameson Says It’s ‘Unofficial Whiskey’ For American Football Game In Dublin

The first-ever American football game to be held in Ireland takes place Sept. 29, and Jameson Irish Whiskey is ready to commemorate the occasion.

The brand has declared itself the “Unofficial Whiskey for Football Fans,” and has created a slew of events both in the U.S. and across the pond, as well as online content in honor of the first game in Dublin.

Bringing “a little Irish mischief, toasting the unexpected moments, and championing fans on their own turf,” the online campaign from Ogilvy runs on Jameson-owned channels and in paid media through Nov. 2.

“Jameson has always stood shoulder to shoulder with the fans, and that’s why we are excited … to finally celebrate American football in Dublin,” says Valeria Catterini, senior brand director, Jameson at Pernod Ricard USA, in a release.  “We can’t wait for fans to experience Irish hospitality firsthand as we toast to the game that the fans helped make happen.”

Jameson Says It’s ‘Unofficial Whiskey’ For American Football Game In Dublin 09/25/2025