Schaumburg’s mixed-use Veridian project breaks ground

Omnichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for omnichannel success is trying to change from being company-centric or channel-centric to being customer-centric. In a channel-centric company, one channel typically dominates the others. In this business model, the company is more important than the customer; everything revolves around improving sales and making more money for the company. Retailers think first and foremost of their stores; other channels are an afterthought. Pure-play catalog or ecommerce companies concentrate only on their method of selling. A customer-centric business is totally oriented toward the customer. Customers decide when, where, and how they wish to shop with the company. From the customer’s perspective: *The customers control the relationship. *Customer service is seamless across all channels. *Customers see a single face/identity/voice/brand from the company, regardless of channel. *Customers have the feeling that the company cares about them and works for their loyalty. *Most if not all merchandise is available from all selling channels.

The case wasn't as clear when factoring in offline sales. Although total sales decreased to their second-lowest monthly figure of the year, core retail sales followed ecommerce's trend of inching up. Online retail sales inched up in June compared to May, according to data from the U.S. Department of Commerce. That comes as total retail sales dropped steeply in the same time frame. However, both online and total retail sales increased year over year. The National Retail Federation said consumers continue to worry about the impact of government policies on the economy — specifically tariffs. “The economy is gradually slowing,” according to Matthew Shay, NRF president and CEO. He said the macroeconomic environment has not yet disrupted economic fundamentals and that shoppers still have the ability to spend on priorities. However, he also said it has impacted the psyche of American consumers.

Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let's dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year. To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to maximize holiday eCommerce conversions: 1. Incorporate shipping deadlines on the homepage and essential product pages. 2. Emphasize scarcity and urgency. 3. Maximize internal site search. 4. Testing and optimizing website speed is crucial, especially during high-traffic periods. There is more to this article at: https://cohereone.com/maximizing-holiday-ecommerce-conversions/?utm_medium=email&_hsmi=278597570&_hsenc=p2ANqtz-8s0V14TFsoW4bcfc7U2uB4fPcwxQPi7cDd6Prt3rI8oafZwwguolaVQ60O0C1zTInsqUhjYJGsKVd-RxFchTiPANisvwC816r4THwwwXIGMEv7e2k&utm_content=278597570&utm_source=hs_email