One rooted in nature, shaped by innovation, and designed for the long term. Most people see a tree; we see the future of textiles. Here is why the synergy between trees and fashion is more powerful than you think: 🌳 𝗙𝗿𝗼𝗺 𝗥𝗼𝗼𝘁𝘀 𝘁𝗼 𝗪𝗮𝗿𝗱𝗿𝗼𝗯𝗲𝘀: Trees are the literal starting point for innovation. Cellulose from wood (like Sappi Verve) is converted into dissolving wood pulp, becoming the fibres we wear every day. ♻️ 𝗧𝗵𝗲 𝗖𝘆𝗰𝗹𝗲 𝗼𝗳 𝗥𝗲𝗻𝗲𝘄𝗮𝗹: Like fashion, trees move through seasons reflected in annual rings. This mirrors how trends evolve and renew, reminding us that progress doesn’t have to mean constant replacement. 🍂 𝗡𝗮𝘁𝘂𝗿𝗲’𝘀 𝗣𝗮𝘁𝘁𝗲𝗿𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: Tree rings, bark, leaves and fibres echo the ideas of weaving and construction. They visually parallel how garments are made: thread by thread, detail by detail. Trees embody a timeless beauty. Their textures and colours inspire palettes that feel grounded rather than fleeting. The takeaway? Real sustainability isn't just a trend, it's entrenched in the very fibres we source. If your clothes could tell a story about where they started, what would they say?

People of all ages and backgrounds from across the U.S. and Canada came together Wednesday 20 May to break the Guinness World Record for the most trees planted in one hour by small teams. Organized by PEFC’s North American member, the Sustainable Forestry Initiative Inc. (SFI), more than 200,000 trees were planted simultaneously in 28 different communities. The record attempt involved more than 1,100 participants, across four time zones, including industry representatives, community organizations, youth groups, conservation groups, and SFI Implementation Committees. Each team of 25 to 100 people planted trees simultaneously from 1:00 to 2:00 pm EDT, in locations ranging from New York City to Vancouver Island in British Columbia.

Since its founding in 1994, FSC has championed sustainable forest management, spanning economic, social and environmental aspects of sustainability. With its rigorous and trusted forest certification system, FSC is contributing to healthy and resilient forests, upholding the rights of Indigenous Peoples and forest sector workers, promoting gender equality, and safeguarding biodiversity. Strong relationships with a diverse set of stakeholders are central to FSC’s mission and impact. As of 2024, FSC’s impact across the globe includes: *160+ million hectares of forest certified worldwide *1,150+ members from 89 countries offering environmental, economic and social perspectives *300+ staff across 42 local offices extending FSC’s reach and advocacy *60,000+ certifications issued verifying sustainable practice *1,700+ brands holding an FSC promotional licence, helping drive awareness