Fanatics tapped as World Cup 2026 partner; to open ‘retail experiences’
FIFA has selected a retail partner ahead of the world’s largest sporting event next year.
Sports merchandise brand Fanatics will serve as the official on-site retail licensee of the FIFA World Cup 2026, which will feature 104 matches across 39 days next summer in Canada, Mexico and the United States. In addition to in-stadium retail operations at 16 venues across North America, including in Los Angeles, New York & New Jersey, Atlanta, Miami and more, Fanatics will also open retail experiences at official FIFA Fan Festival locations within host cities, creating more opportunities for fans to shop their favorite country and player apparel.
Fanatics says it will work with a variety of brands and official FIFA merchandise partners to curate a “robust fan gear assortment” for all 48 competing nations. The company will utilize its on-demand manufacturing capabilities and global supply chain to produce “quick-strike products” that celebrate the unpredictable moments of the World Cup.
