Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world, we felt vindicated; print is powerful. But with all the muscle in the world, how do you think their catalog stacked up? Did they take advantage of the power of this media or did they miss the mark? Is there anything we can learn from their efforts? Let’s dig in and see … https://www.jschmid.com/blog/the-amazon-catalog-the-good-bad-ugly/

The coronavirus has been a life-changing event. We've never experienced anything like this before. Baby Boomers were young when polio was nearly eradicated with the Salk vaccine in 1955. At that time, very little was known about polio, which paralyzed and often killed young children. Science has greatly advanced since then. Even so, until we have a proven vaccine, the spread of COVID-19 will continue and the so called “new normal” will evolve and become even more of a reality with every day that passes. COVID-19 has brought about changes in ways we never imagined. Changes in the way we shop, how we work from home, homeschool our children, entertain ourselves, and so much more. What we wouldn't have imagined prior to the coronavirus is becoming the new normal today. Some of the changes we've made will revert back to the old way of doing things once the virus passes. Many of the changes will remain at least for an extended period of time. Many consumer catalog and online businesses have seen a significant increase in response to the way people shop during the coronavirus — i.e., “The COVID factor.” The increase varies by product category.

Barnes & Noble is continuing its post-pandemic success as it continues to attract store visits while planning to grow its footprint. From January to August of this year, the bookstore giant saw visits increase notably compared to the year prior, according to a recent report from retailer foot traffic data firm Placer.ai. Year-over-year increases were the highest in January (15.5%), May (10.2%), April (9.8%) and March (9.4%). With the exception of February, visits per location also increased year over year each month. Placer.ai highlighted the fact that Barnes & Noble is not only planning to open new stores this year, but it has also made key acquisitions of smaller, independent bookstore chains. Barnes & Noble first acquired Colorado chain Tattered Cover in 2023, and acquired California-based Books Inc. just last month. Location analytics reveal meaningful differences in customer behavior at Barnes & Noble and Books Inc. At a Barnes & Noble in Redwood City, Calif., 65.1% of visitors stayed more than 15 minutes, compared to 57.2% at a Books Inc. just 5.5 miles away in Palo Alto. Placer.ai says that longer visits reflect the success of Barnes & Noble’s experiential approach – stores designed not just for quick purchases, but for browsing, discovery and lingering.