Google said on Monday that it will scrap its years-long efforts to eliminate third-party cookies on Chrome. The search company plans to keep third-party cookies for those who don’t want to disable them, but will roll out a new solution that gives people a choice of how and when to protect their privacy in Chrome. They can adjust that choice at any time. "We're discussing this new path with regulators, and will engage with the industry as we roll this out," Anthony Chavez, vice president of Privacy Sandbox, wrote in a blog post published Monday. Developers will continue to have access to Privacy Sandbox APIs, so they can invest in them to further improve privacy and utility.

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Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.” People often ask me for the most important direct marketing metrics. As we have evolved to a wider use of selling channels (Websites, e-mail campaigns, search engines, in-store selling), do the tried-and-true tenets of catalog marketing still hold up? see more at: https://www.jschmid.com/blog/5-crucial-omnichannel-metrics/