In a surprise move following a series of consecutive downgrades, Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook for the second time following his original 2025 benchmark of 5.3% growth in September 2024.
Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025 06/04/2025
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Google has reversed a decision on its more than five-year plan to phase out third-party cookies. The company announced Tuesday that it will keep third-party cookies in their current form and will not roll out a stand-alone "user-choice" button in Privacy Sandbox that would have allowed users to opt out of being tracked by advertisers. After careful consideration and testing, Google will keep its current approach to offer users third-party cookie choice in Chrome, and will not roll out a new stand-alone prompt for third-party cookies, Anthony Chavez, vice president of Privacy Sandbox at Google, wrote in a blog post. "Users can continue to choose the best option for themselves in Chrome’s Privacy and Security Settings," Chavez wrote.
Marketing is evolving at breakneck speed, and 2025 is set to redefine the game. AI, hyper-personalization, and shifting consumer behavior are transforming how brands connect with audiences. From AI-driven search engines reshaping discovery to new privacy regulations forcing a first-party data revolution, brands must adapt or risk falling behind. In our recent webinar, Amsive experts Michael Coppola, CEO, and Lily Ray, VP, SEO Strategy & Research broke down the five biggest digital marketing shifts for 2025 with Ruben Quinones, SVP, Client Strategy.
One of the (many) advantages of working with CohereOne is the ability to aggregate data points from multiple sources to gain a clearer view on what can improve results for our clients. A strategy that has consistently stood out when we review results is the power of using “digital indicators” to identify customers who are more engaged with the brand when making selections on who to mail. We have found three that have proven to work in most cases: Email Opt-in vs. Opt-out: flagging your buyers on whether they have opted out of email marketing is a sure indication that they will not perform as well as buyers vs. those who have continued to hear from you. This delta is as high as 170% better for the opt-in buyers for one of our clients! click read more below for the rest...