Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025

The United Parcel Service (UPS) revenue slipped in Q2, with its international segment mitigating the decrease. Part of that decrease came from reducing the volume of parcels UPS processes from Amazon. Director and CEO Carol Tome told investors on the carrier’s Q2 earnings call that its financial results “reflect the impact of a complex macro environment, driven by ever-evolving trade policies, as well as the significant actions we are taking to strengthen UPS’ competitive and financial positioning.” She cited data from consultancy firm McKinsey & Company that indicated consumer spending on discretionary categories, including restaurants and automobiles, outpaced growth in essential items for the first time in three years. Additionally, she said, manufacturing activity in the U.S. “remains soft.” In turn, those macroeconomic factors impacted market demand. “The overall U.S. economy demonstrated continued resilience, but our sector, specifically the U.S. small package market, was unfavorably impacted by U.S. consumer sentiment that was near historic lows,” Tome told investors.

Amazon recently said it is investing over $1 billion in additional pay and benefits for fulfillment and transportation employees. Those employees who have been with Amazon for three years or more have, on average, seen their pay increase by 35%, per the company. Amazon said regular full- and part-time employees earn an average of $23 per hour with benefits, including health care and education programs. “We find that our seasonal roles are really popular — often filling up within minutes of being posted — because they meet different needs for so many different people,” Sandy Gordon, vice president of global operations at Amazon, said in a statement. “For some, it’s a few months of extra income to support their families during the holidays. For others, it’s the first step in building a new career path.” Amazon’s robust hiring initiatives are outpacing much of the retail industry. Target, for instance, has in recent years hired about 100,000 seasonal employees, but this year did not suggest a specific number it planned to bring on. Kohl’s likewise did not release a specific number but said it would hire seasonal workers.

Meta is offering advertisers more control over their ad placements through comment and publisher controls as well as “blocklists” supported by additional third-party brand-safety and measurement companies, including DoubleVerify and Zefr, in addition to Integral Ad Science (IAS). The tech giant first announced its support of blocklists -- automated lists that brands can use to make sure their ads are not displayed alongside potentially disagreeable content -- last October when it partnered with IAS. Now, brands can work directly with IAS, DoubleVerify and Zefr to create blocklists for any category across Facebook and Instagram Feed and Reels, “so long as they adhere to the Meta's Discriminatory Practices policy,” the company says, adding that “businesses should ultimately decide what their suitability preferences are.”