Most consumers are more likely to purchase when experiences are truly personalized, yet most brands still miss the mark despite heavy investments in personalization. That’s according to a new report from customer data cloud provider Amperity, which found that 74% of consumers are more likely to purchase when they receive a truly personalized offer or recommendation. And 69% are more likely to buy when retailers adjust offers instantly while they browse. While consumers expect recognition, they rarely get it, according to Amperity. Most (83%) consumers want retailers to remember them, including preferences and past purchases.

Amazon is getting even faster, posing a competitive threat to Walmart as well as other big-box retailers and grocers that people turn to for quick purchases. One-hour delivery from Amazon is now available in hundreds of cities across the U.S., in addition to three-hour delivery in 2,000-plus cities and towns, the company announced last week. The selection is limited largely to products found “in a local supercenter,” including pantry items, cleaning supplies, health and beauty products, and over-the-counter medications, the e-commerce giant said. “Our customers are busier than ever and are looking for new ways to save time while keeping their households running,” Udit Madan, svp of worldwide operations at Amazon, said in a news release.

Concerns about price increases due to tariffs won’t stop consumers from celebrating Halloween this year. Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure is up from $11.6 billion last year and tops the previous $12.2 billion record set in 2023. Per-person spending has reached a record high of $114.45. That's nearly $11 more than last year and up from the previous record of $108.24 in 2023. Most Halloween shoppers (79%) anticipate prices will be higher this year specifically because of tariffs, the survey found. Despite reservations, nearly three-quarters of consumers (73%) plan to celebrate the holiday, in line with last year’s 72%.  Candy continues to be the most popular purchase, with total spending expected to reach $3.9 billion. Across other categories, 71% plan to purchase costumes and spending is expected to reach $4.3 billion.