The 7 Most Common Direct Mail Mistakes (and How to Avoid Them)

Are you ready to skillfully apply the principles of human behavior to your direct mail marketing messages to gain a competitive advantage? Since people default to hardwired behaviors without giving them a thought, we can use that to drive them to the response we want. We will use those behaviors to trigger them to buy our product or service leading to better direct mail results. In part one of this series, we will focus on the decision-making process and how we can use it to convert more sales with direct mail.

Walmart Inc. has rung in a new era as it begins trading on the Nasdaq. After being listed on the New York Stock Exchange for 53 years, the retailer giant has completed the listing transfer of its common stock and bonds to Nasdaq. Walmart said the move follows an evaluation of several factors, including trading execution, brand alignment and a shared focus on technology-driven innovation to support its position as the world’s leading omnichannel retailer. “Our decision to list on Nasdaq reflects Walmart’s deep commitment to innovation and growth as a people-led, tech-powered omnichannel retailer,” said Doug McMillon, president and CEO of Walmart. “Nasdaq’s focus on technology and its support for companies driving digital transformation align perfectly with our strategic vision. This is an exciting next chapter as we continue building a frictionless future for our customers, members, associates and shareholders.”

Amcor has released the third edition of its European consumer claims research report. The report reveals that recyclability claims are the most influential on consumer purchase decisions. This coincides with a growing preference for paper-based packaging. The report shares Amcor’s 2025 findings, which builds on the company’s previous 2020 and 2022 research. Based on the responses of 3,351 consumers surveyed in the UK, Italy, France, Germany, Sweden, and Poland – the report provides brands with valuable insight into ‘The Sustainability Influence’ and how consumer preferences are accelerating the move to more responsible packaging. Key findings include: *Awareness and interest in recyclability is strong with 84% of consumers reporting that they check on-pack instructions to inform how they dispose of products. *71% of consumers understand claims that state ‘made with recycled materials’. This has risen by 4% since 2022. *Paper-based packaging is a growing trend, with 72% of consumers reporting that they understand paper-based packaging claims and use them to inform purchasing decisions.