Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces. View short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07

Amazon’s fourth quarter online store net sales increased 10% year over year to nearly $83 billion, per a Thursday press release. The e-commerce giant’s physical store sales rose 5% to about $5.9 billion. Related retail operations also grew, with third-party seller services increasing 11% and subscription services jumping 14%. Amazon’s overall net income increased from $20 billion in the same period the year before to $21.2 billion in its latest quarter. Amazon expects companywide net sales for the first quarter of fiscal year 2026 to be between $173.5 billion and $178.5 billion, representing growth between 11% and 15% year over year.

Lindsey Vonn’s crash and injury to her left knee during a World Cup downhill race Jan. 30 has only heightened the suspense around the 41-year-old skiing icon’s planned Winter Olympics comeback from a prior injury to her right knee. With Vonn still scheduled to compete in one Olympics event Feb.8, and two more during the Games’ first week, she posted on Instagram that “My Olympic dream is not over….If there’s one thing, I know how to do, it’s a comeback.” Rest assured that Vonn is getting plenty of medical attention -- and that she appreciates it. Indeed, that’s the theme of a new campaign from healthcare apparel brand Figs, which will go on as scheduled during the games. Figs is the official outfitter of Team USA’s medical team. In the campaign, Vonn thanks -– and co-stars with -- the medical team that got her back on the competitive slopes after she had retired in 2019 and had knee replacement surgery in 2024. The cast includes not only her orthopedic surgeon, but a nurse practitioner, physical therapist, acupuncturist. and mental health coach. UPDATE: Vonn revealed Tuesday she suffered a completely ruptured ACL in a crash last week but remains focused on racing in the Milan-Cortina Olympics.