Marketing in a pandemic…how the heck do you do that?? A lot of us in the marketing world – including yours truly – have given this question quite a bit of thought since the start of the novel coronavirus. It’s been a crazy, frightening and ever-changing situation that seems to still be evolving more than half a year since it began. With many Americans cutting down their spending at this time, every blog post, advertisement or social media post might make you feel like Prince John and The Sheriff of Nottingham – the infamous villains in Robin Hood who regularly take advantage of the people of Nottinghamshire. In reality, all you really want to do is get the word out in a way that’s ethical, responsible and connects your product or service to people who feel it will make their life better. So, how do you responsibly go about marketing in a pandemic? click read more below...

Today, we’re announcing a new $100 million USD commitment over the next four years to expand our partnership with GiveDirectly and help empower an additional 185,000 people living in extreme poverty. We’re also funding new research, and pilot variants, to further understand how we can maximize the impact of each dollar. We wanted to take the opportunity to share how we got here, what we’ve learned so far, and our approach for this next chapter. A little bit of context: since starting Canva, we’ve been guided by a ‘simple’ yet ambitious Two-Step Plan. Step One is to build one of the world’s most valuable companies. Step Two is to do the most good we can. With more than 30% of Canva’s value (shares) committed to doing good in the world, this vision has shaped everything we do, from the products we create to the kind of company we’ve strived to be.

At Canva, our mission has always been to empower the world to design, and that means helping people turn their ideas into reality, faster and more confidently than ever before.…