Paper Clips

Most consumers are more likely to purchase when experiences are truly personalized, yet most brands still miss the mark despite heavy investments in personalization. That’s according to a new report from customer data cloud provider Amperity, which found that 74% of consumers are more likely to purchase when they receive a truly personalized offer or recommendation. And 69% are more likely to buy when retailers adjust offers instantly while they browse. While consumers expect recognition, they rarely get it, according to Amperity. Most (83%) consumers want retailers to remember them, including preferences and past purchases.

In brief: Mailers got some good news this month when the Postal Regulatory Commission limited the USPS to a once-a-year rate increase for Market Dominant products through 2030. The freight market is keeping a close eye on how the U.S. Supreme Court will rule about the legality of some Trump administration tariffs. Producers of uncoated freesheet paper are citing reduced capacity and increased demand as the basis for price increases that are set to take effect in February and March.

As we reflect on the past year, which was a healthy one overall for mergers and acquisitions in the printing industry, it’s a good moment to assess what drove the activity in 2025 and what’s likely to carry the momentum forward into 2026. The industry’s two principal segments — packaging and commercial printing — have different financial parameters. But the macroeconomic trends underpinning them are the same, and those forces remain encouraging for buyers and sellers alike. Especially reassuring is the fact that the pace of M&As is coming back up to what it was in the early years of the present decade. 2021 and 2022 were record breakers in terms of transactions completed — as M&A advisers, we were never busier. Although not quite as hyperactive, 2023 was a blockbuster in its own right. We can report that the pace has picked up again in 2025, so much so that in the remainder of the year and into 2026 we expect activity to look more like it did in 2023 than it did in 2024.

Job cuts continue at Amazon. Following recent media reports indicating it would reduce approximately 14,000 positions, Amazon announced in a corporate blog post that it is eliminating roughly 16,000 positions across the company. In October 2025, Amazon laid off roughly 14,000 corporate employees as part of what Reuters reported was a larger initiative to reduce expenses and rectify excessive increases in staffing levels it made during the COVID-19 pandemic.  Combined with the October staff reductions, the latest layoffs represent close to 10% of Amazon’s roughly 350,000-person corporate workforce.

Oakley and Meta are teasing a Super Bowl spot featuring the brands’ smart glasses and a cast of celerities.  “Created by Mother Los Angeles, the Big Game spot will be set against the backdrop of one of sport’s biggest moments, and stars director Spike Lee, streamer and influencer iShowSpeed, former NFL player Marshawn Lynch, PGA Tour star Akshay Bhatia, and Olympians Kate Courtney, Sky Brown, and Sunny Choi,” according to Little Black Book. “In the full ad, each of these talents will showcase the capabilities of Oakley Meta’s Performance AI Glasses in high-energy, and visceral ways.  This is Oakley’s first Super Bowl spot. “The Super Bowl push comes after Oakley Meta launched in July 2025. The brand represents a collaboration between Oakley and Meta, combining the eyewear maker’s athletic-focused design with Meta’s AI technology. It’s tailored specifically toward athletes rather than general consumers,” according to Adweek.

San Francisco's unique culture, diversity, and spirit of innovation make it a special place for thousands of Amazon employees and customers who live, work, and play in the city. With offices throughout downtown and operations nearby, Amazon has deep roots in San Francisco (SF) and is committed to partnering with local organizations, community leaders, and local businesses to support initiatives that are meaningful to San Franciscans. Here are a few ways Amazon’s investing in the future of downtown: Strengthening San Francisco’s economic core Amazon joined forces with other technology leaders in a transformative initiative to revitalize the heart of San Francisco. Through a partnership with the San Francisco Downtown Development Corporation (DDC), aligned with Mayor Lurie's “Heart of the City” vision, we’re helping drive meaningful change in the city’s core. The DDC has secured commitments from private-sector partners to bring coordination, speed, and execution to downtown renewal efforts. The investments are already making an impact across the city, funding projects like clean and safe services, a new downtown business fund supporting local entrepreneurs, improvements to the community gathering space East Cut Crossing, and advancement of the Embarcadero park project. The DDC is also reviving community spirit by relaunching First Thursdays, the popular event celebrating local artists and performers.

Trade (Consumer Book) Revenues Up 3.1% for Month of November, and Down 1.7% Year-to-Date The Association of American Publishers (AAP) today released its StatShot report for November 2025, reflecting reported revenue…

Betty, a Quad agency, today announced the opening of new offices in Austin, Texas, and Mexico City, Mexico, marking a significant step in the continued expansion of the creative agency and Quad’s global platform. The two locations bolster Betty’s ability to serve clients with fresh talent, localized expertise and integrated capabilities in two high-growth markets recognized as centers of culture and creativity. The Austin and Mexico City office openings follow a period of rapid growth for Betty, which has seen a surge in demand from both category leaders and challenger brands seeking strategic, innovative creative solutions that can scale without sacrificing speed or quality.

It’s official – TikTok is here to stay in the U.S. The immensely popular short-form video platform has established a new entity called TikTok USDS Joint Venture LLC in compliance with an executive order signed Sept. 25, 2025 by President Donald Trump. That order said enforcement of a previous order requiring TikTok‘s Chinese parent company ByteDance to find a new owner for its U.S. business by Tuesday, Dec. 16, 2025 had been extended until Jan. 23, 2026. As previously reported, TikTok USDS Joint Venture has three managing investors: Oracle, private equity firm Silver Lake and the Abu Dhabi-based MGX investment fund, each holding 15% ByteDance will retain a 19.9% stake in the joint venture. Previous media reports indicated the joint venture would value TikTok’s U.S. business at approximately $14 billion, but no official financial figure has been released.

After a slew of department stores shuttered last year, including the liquidation of Canadian icon Hudson Bay, more are set to close in 2026 — and probably every year for years to come.  In mid-January Saks Global, which includes luxury players Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, filed for bankruptcy, and observers expect several Saks and Neiman locations to shutter. Macy’s identified the most recent 14 stores set to close under a downsizing strategy that will ultimately mean the end of 150 locations. Even Dillard’s closed a store this month. Mall anchor vacancies — by and large department stores — are likely to tick up over the near term as a result, according to Green Street’s most recent annual review of more than 1,000 publicly and privately held malls. In the last 15 years, the “demise of the department store business model” contributed to at least 175 mall closures and struggles at other malls, per Green Street’s report. Even those with slumping sales notched billions in their most recently reported quarters, including Saks Global ($1.6 billion), J.C. Penney ($1.4 billion) and Kohl’s ($3.4 billion). In Q3, with at least comp growth, Macy’s Inc. net sales reached $4.7 billion and Dillard’s reached $1.4 billion. Nordstrom, which went private last year, saw $4.2 billion in net sales in Q4, its most recently reported quarter.

To mark 150 years of brewing history, Budweiser is launching a yearlong “Made of America” campaign that celebrates the brand’s deep roots and enduring role in United States culture. The milestone celebration kicks off with a limited-edition Heritage Can Series, available in 12-packs designed to take fans on a visual journey through Budweiser’s storied past. The collectible series features four distinct can designs, each inspired by a defining era in the brand’s history: the 1950s, 1980s, 1990s, and a specially designed 150th anniversary can for 2026. Every can features Budweiser’s 150th anniversary logo and the phrase, “Made of America – For 150 Years.”

Higher tax refunds could lift discretionary spending in 2026, but the labor market is the biggest factor, according to Bank of America Institute research. U.S. consumers last year shelled out their extra spending money on smaller items — including used goods, apparel and dining out — rather than big purchases like electronics, furniture, hotels and air travel, according to research from the Bank of America Institute earlier this month. “2025 was defined by savvy consumers looking to stretch a dollar,” said Liz Everett Krisberg, head of the institute, and David Michael Tinsley, senior economist. They noted “a clear split in discretionary spending” by categories, based on Bank of America credit and debit card data.

Several former Walmart leaders say they expect the big-box retailer to keep a close eye on Amazon’s proposed big-box store near Chicago. “Amazon has tried a number of different physical store layouts and formats, and the only one that has really worked is the one they bought, which is Whole Foods,” said Scott Benedict of Benedict Enterprises, a retail consultant who held various leadership roles at Walmart between 1997 and 2017. “The one thing … they haven’t tried is this format, a Supercenter format that is really at the heart of Walmart’s success, which is the combination of food and grocery in a wide-assortment scenario.” While one store opening is unlikely to faze Walmart, which has 4,600 stores throughout the U.S., it could be the start of something that scales with other locations and eventually becomes a competitive threat. Moreover, it’s the entry of Walmart’s longtime e-commerce rival into a space where it currently dominates and has a competitive advantage: Because of its store network, Walmart says it can deliver to the top 95% of households in under three hours.

A leading Asian grocery chain is planning on going big in the Bay Area. H Mart is planning to open its California largest store yet at Pacific Commons Shopping Center in Fremont, located on the eastern side of the San Francisco Bay. The store will span two levels and more than 100,000 sq. ft. Features will include a food hall and dine-in restaurants, in addition to the chain’s expansive Asian grocery offerings. The planned store represents the largest investment in H Mart’s history, and its first store in Fremont. Construction is expected to begin in late 2026. Founded in 1982, H Mart operates over 100 locations across 18 states.

Through large investments in new technology and new logistics planning and execution, the U.S. Postal Service (USPS) significantly improved its delivery performance during this past holiday season. Mail items and packages were delivered within 2.5 days on average (16 billion in volume), compared to 2.8 days during the same period last year (Nov. 15 – Jan. 9). On-time delivery scores were higher virtually across the board, with the best scores being in its last mile Destination Delivery Units (DDU). “Customers entrusted us with billions of letters, cards, and packages, and we delivered—faster than last year and with strong consistency across the network,” said Deputy Postmaster General, Chief Operating Officer, and Chief Human Resources Officer Doug Tulino.

Goodwill’s digital strategy is paying off: Its online marketplace, ShopGoodwill.com, just logged its biggest year ever, turning donated goods into hundreds of millions of dollars for the nonprofit’s workforce programs. The online auction site, which allows local Goodwill organizations to sell donated items nationwide, generated about $450 million in gross merchandise value last year, up 22% from 2024, according to the company. That marked the highest annual total in its 26-year history, as demand for resale climbed amid inflation, tariffs and growing interest from younger shoppers. Even so, ShopGoodwill.com still accounts for less than 10% of Goodwill’s overall retail revenue, according to the charity, underscoring how much room it still has to expand.

A China-based home improvement retail brand is set to make its brick-and-mortar debut in the United States. Vevor will open its first-ever U.S. store in Houston on Feb. 9, with an assortment that includes a wide selection of tools, gardening equipment and home improvement products. The 32,000-sq.-ft. Houston flagship is built around a buy online, pick up in-store model that connects Vevor’s digital platform with a “solution-driven in-store experience.”

Speculation is growing that Hudson News, a staple of airports and other transit hubs, might stop carrying magazines in the Tri-State Area — a scenario that one panicked publisher likened to “an asteroid killing off the dinosaurs.” Publishers’ fears were sparked after Hudson News Distributors — the James Cohen-owned distribution arm of Hudson News — informed the New Jersey Department of Labor in mid-December that it was laying off 236 employees in its Parsippany, NJ, headquarters, a filing reviewed by The Post showed. Cohen’s company is slated to cease distributing mags on Feb. 7, a source with knowledge of the matter told The Post on Friday. That means glossies will no longer be available in various Hudson News locations in the Tri-State Area — including at JFK, LaGuardia and Newark airports — barring intervention from an outside party.

Since 2020, Walmart has launched or relaunched 10 private apparel brands, including Scoop, Joyspun, Free Assembly, No Boundaries, Love & Sports, Sofía Jeans by Sofía Vergara and Weekend Academy. Its latest fashion line — Mills, by actress Millie Bobby Brown — debuted in 750 Walmart stores and on Walmart.com this month. Last year, Walmart began carrying thousands of pre-owned luxury handbags, jewelry and watches through a partnership with the resale platform Rebag. Today, Walmart Fashion is home to “six brands that are a billion dollars or bigger,” Incandela said. “We’re assertively taking market share, our total performance scores are improving dramatically, [and] we’re capturing new customers,” she added. “Our $100K-plus household income customers are increasing dramatically, because they’re looking at Walmart for the first time for fashion.” About half of the U.S., or 145 million people, visit Walmart’s website and stores every week.

We sat down with Andy Johnson, head of Iridio by RRD, for a quick chat about the company’s latest research report, focusing on marketing trends. He shared some insights and takeaways for printers. What were the biggest trends that emerged from the report? T The biggest trend emerging from Iridio’s report is the flight to efficiency driven by economic uncertainty. With 56% of marketers citing volatility as their top source of uncertainty, we are seeing a decisive shift toward measurable, high-return channels. Budgets are increasing for digital tactics, such as online video (59%), websites (57%) and paid social (56%). AI has also moved from experimental to essential. AI and machine learning is now the top technology investment (55%), with marketers using it specifically to scale personalization and predictive analytics. Were there any surprises? If so, what were they? One surprise is the trust paradox facing AI. While AI is the number one tech investment for 2026, marketers still view it as a threat to consumer trust. The data found that 53% of marketers cite human interaction replacement and AI deception as top threats.

Amazon is strategically expanding the number of wildfire relief items it stores in its dedicated response hub. The online giant opened its first Wildfire Relief Hub, located in the San Bernadino Valley two hours east of Los Angeles, in 2024. Initially stocked with more than 6,000 essential items — as well as its logistics infrastructure and technology, the hub delivered needed items to first responders, non-profit partners and humanitarian relief agencies on the ground in Los Angeles during the January 2025 wildfires that struck the city. Now, Amazon is storing approximately 20,000 wildfire relief items at the hub — over three times more than when it opened. These include air filters, masks, fire-safe rubber boots, respirators, hydration packets, neck gaiters, specialized gloves, and trauma kits. In addition, the hub stocks approximately 200,000 general relief items, such as diapers, toiletries and medical devices.

November retail sales in the segments covered by Retail Dive grew 3.9% year over year to $284.8 billion, per numbers released Wednesday by the U.S. Commerce Department. The report was delayed by the government shutdown. E-commerce sales jumped 5.5% to $141.7 billion and the apparel category grew 7.4% to $30.8 billion during November. Meanwhile, the home sector declined 4% year over year and electronics was nearly flat. “Consumers are gloomy, but they are still spending,” Heather Long, chief economist at Navy Federal Credit Union, said in emailed comments. “The only areas they are pulling back in are home improvement, home furnishings and some electronics and appliances. Outside of those areas, consumers continue to spend and they are likely to keep that up in early 2026 as they receive larger-than-normal tax refunds.”

Amazon has big plans for the village of Orland Park, Ill. The Chicago suburb is proposed site of a retail development that the e-commerce giant wants to build on a 35-acre site, reported patch.com. The plan cleared its first hurdle this week when it was approved by Orland Park’s plan commission. It still needs to be approved by the village board of trustees who will meet on Jan. 19. The development includes a 229,000-sq. ft. building housing a retail store offering a wide range of products, including groceries and general merchandise, with a “limited” warehouse component to support on-site operation, according to the report. The plan also include multiple commercial outlets, six acres for open and landscaped space, and stormwater detention. If approved, the plan would be Amazon’s first foray into big-box retailing, putting it in direct brick-and-mortar competition with the likes of Walmart’s supercenters and Costco.

Aldi has big expansion plans for 2026 as it celebrates 50 years in the United States. The discount grocery giant plans to open more than 180 new stores across 31 states this year, pushing it closer to its goal of 3,200 stores by the end of 2028. It also announced plans to open three new distribution centers within the next three years. As part of its 2026 expansion, Aldi will enter two new states, Maine and Colorado. It also will grow its footprint in fast-growing metro areas such as Phoenix and Las Vegas.

ix years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants and shoppers ways to sell and buy online without relying entirely on Amazon. Today, it also captures Walmart’s latest push into artificial intelligence, as the retailer leans into partnerships, while its biggest rival, Amazon, takes a more closed approach. On Sunday, Walmart and Google announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini. Customers will be able to search for products, assemble a basket and check out directly within the chat interface using Google Pay. The partnership, unveiled during a keynote speech at the National Retail Federation’s Big Show industry conference in New York at the Javits Center, will utilize Walmart’s and Sam’s Club’s product selections, pricing and delivery capabilities. The companies said the experience will initially roll out in the U.S., though a launch date was not shared, and then expand internationally.

Walmart will expand its drone delivery coverage with Wing to 150 U.S. stores over the next year, reaching more than 40 million potential customers near those locations, the companies announced Sunday. The partnership will continue to scale further, with plans for the drone delivery service to cover over 270 Walmart locations in 2027. Walmart has roughly 4,600 U.S. store locations overall. The expansion plans include stores in Los Angeles, St. Louis, Cincinnati and Miami, with other locations to be announced at a later date. “The question is no longer if Wing and Walmart will deliver to your city, it’s when,” the announcement said.

Following “chronic uncertainty” from increased U.S. tariffs in 2025, the impact on cargo imports in 2026 is likely to still be affected by trade policy. That’s according to the latest “Global Port Tracker,” which is produced for the National Retail Federation by Hackett Associates. “As 2026 begins, we see a world increasingly focused on protecting domestic industries and addressing perceived trade imbalances,” Hackett said. “This approach has raised questions about the future of free trade and international economic cooperation.”

Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs. As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike. EA7 Emporio Armani, Ralph Lauren and Lululemon are designing uniforms for Team Italy, Team U.S.A. and Team Canada, respectively. Salomon is providing jackets and boots for 18,000 volunteers at the Olympics and Paralympics. Pajama brand Dagsmejan is partnering with the Swiss National Ice Hockey Team and providing athletes with sleepwear and eye masks. And, earlier in January, J.Crew and Skims each revealed apparel lifestyle collections — the former, with U.S. Ski & Snowboard, and the latter, with Team U.S.A.

For the second consecutive year, unit sales of print books were up at outlets that report to Circana BookScan, hitting 762.4 million in 2025. That marks a 0.3% increase over 2024, which in turn saw sales grow 0.5% over 2023. Since sales peaked in 2021 at 839.7 million copies, they have settled at levels higher than before the pandemic, though not as high as many publishers had hoped.

Five generations now share the workplace, but one is redefining how ideas are expressed, how information flows, and how teams come together. Gen Z – the generation fluent in stories, memes, and visual language – has entered the workforce with expectations that look very different from the systems many businesses are still operating with. In our latest State of Visual Communication Report, we uncovered a clear generational shift when it comes to the world of work. 91% of Gen Z believe visuals communicate ideas better than text, yet nearly half of organizations still rely on text-heavy processes and outdated tools. The result is a widening gap between the fastest-growing segment of the workforce and the environments they’re stepping into, and it’s a strategic challenge business leaders are not prepared for.

Consumers started the new year feeling a bit more optimistic about the economy. Consumer sentiment rose 2.1% to 54.0 in early January, its highest level this month since September 2025, although it remains at historically low levels, according to the University of Michigan’s Consumer Sentiment Index’s preliminary findings for January. The January reading marked the second straight month the index improved. “All told, while consumers perceived some modest improvement in the economy over the past two months, their sentiment remains nearly 25% below last January’s reading,” said Joanne Hsu, director, surveys of consumers, University of Michigan. “They continue to be focused primarily on kitchen table issues, like high prices and softening labor markets.”

A lot of ink has been spilled over the years about the critical role paper selection plays in direct mail marketing campaigns. This blog post isn’t about that. For one thing, it’s a big subject that deserves entire webinars, conference sessions, and content pieces. And samples, lots of them! So size, weight, finishes, sustainability, and of course, budget will have to wait. For another, I want to talk more broadly about recognizing how paper can be sustainable as well as inspiring. As something of a papertarian, I know how paper can fire up the imaginations of marketers, creators, and consumers everywhere. But up until a few years ago, I didn’t know much about the positive story about paper as a renewable resource. Sure, I recycled as much as possible personally, but there was so much I had to learn When the Paper + Packaging Board was established, I started to follow its promotional campaigns. I especially liked “How Life Unfolds,” which offered information and guidance to the public about paper and packaging usage and recycling. The video ads were especially effective in providing ideas for recycling everything from pet food bags to mail. And the Faces of the Forest series gave quick profiles about people in forest management at ground level. That’s a perspective often missed in discussions about sustainability. I’ve written previously about the Temple University studies about how advertising is more effective on paper compared to digital channels, often making it a smart choice. Combined with more awareness about innovations in paper vs. plastic (and its environmental impact), it became more apparent to me that paper is a responsible choice as well.

Adobe released online shopping data for the 2025 holiday season, covering the period from Nov. 1 through Dec. 31, 2025. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year (YoY) and setting a new record for e-commerce. 25 days saw consumers spend more than $4 billion in a single day (a significant jump from 18 days in 2024). Mobile shopping hit a new milestone, with the majority of online transactions (56.4%) taking place through a smartphone this season (up from 54.5% in 2024); Mobile shopping was highest on Christmas Day (Dec. 25), driving 66.5% of online sales (vs. 65% in 2024), followed by Thanksgiving Day (Nov. 27) at 61.6% mobile share (vs. 59.3% in 2024)

Will protein fatigue hit in 2026? Just as big food makers like General Mills and PepsiCo are catching up to the high-protein trend with products like protein-packed Cheerios and Propel water, a sense of protein fatigue is setting in. In 2025, a number of beloved American classics got injected with a dose of protein. Kellanova rolled out its line of protein Pop-Tarts in November, taking inspiration from challenger Legendary Foods, which helped popularize gluten-free and keto-friendly toaster pastries. The new Pop-Tarts offer 10 grams of protein per serving and come in flavors like strawberry, blueberry and brown sugar cinnamon. Not to be outdone, Doritos protein chips are coming to shelves in 2026. From a sales perspective, there are few signs that protein mania is slowing down. But on social media, some brands and consumers are starting to poke fun at the onslaught of protein-filled products. Sweetgreen, for example, ran a social media campaign last year making fun of items like protein popcorn and protein cold foam, while calling out the amount of protein that Sweetgreen offers through “real nourishment.”

[Portland, OR, Jan 6, 2026] – Building on the success and impactful research of the Paper and Packaging Board (P+PB), Two Sides North America (TSNA) will step up to take the lead in promoting positive and environmentally-focused messaging for the sector. TSNA and the Love Paper Campaign will continue championing the story of sustainability, innovation, and the essential role of paper products and packaging materials.  “As stewards of sustainability messaging for the industry, Two Sides North America is proud to carry forward the foundational work done by the Paper + Packaging Board,” said Jules Van Sant, Executive Director of Two Sides North America. “We are committed to leveraging their extensive research and data to inform consumers and stakeholders about the renewable, recyclable, and essential qualities of paper.”  “The Paper + Packaging Board consumer sustainability program was recently discontinued, passing its sustainability mantle to Two Sides North America,” states Mary Anne Hansan, President of the Paper + Packaging Board.

The Home Depot’s supply chain has come a long way since 2017. Eight years ago, the home improvement retailer outlined a vision for a two-day parcel delivery network focused on placing inventory close to the end customer, Jordan Broggi, executive vice president of customer experience and president of online, said at an investor and analyst conference in early December. But Home Depot has managed to sail past two-day shipping speeds since then — 55% of its deliveries for in-stock SKUs today are made either the same day or the next day, more than triple its 2022 amount, per a company presentation. Powering Home Depot’s acceleration are nearly 200 facilities the retailer has added over the past eight years to fill various roles in its supply chain, according to Broggi.

The 1+3 Rule: Why Commenting Always Beats Posting There is a fundamental misunderstanding in our industry about how visibility works. Most sales reps think they need to post content constantly to be seen. While posting is important, it is actually the least efficient way to grow a following from scratch. If you have 500 connections and you post a photo of a new brochure, maybe 50 people see it. If you comment on a post made by a marketing influencer with 50,000 followers, thousands of people could see your name and headline. The Math of Engagement: You need to adopt the 1+3 rule as your baseline minimum. For every single piece of content you post to your own feed, you must comment on at least three posts from others. This ensures that you are giving more to the platform than you are taking. However, if you really want to drive growth, you need to scale this up. The top performers I know in this space are not stopping at three. They are commenting 20 or 30 times a day.

Holiday spending took a toll on many Americans, with a large number taking on some debt to afford gifts. Over one-third (37%) of consumers racked up holiday debt this holiday season, averaging $1,223, according to recent data from LendingTree. This figure is up from $1,181 last year and the highest since 2022. Nearly half (48%) of parents with children under 18 years old borrowed to cover the holidays, taking on an average of $1,324 in debt. Among those who took on debt this holiday season, four-in-10 (41%) said they are still working on paying off last year’s bills. Overall, nearly six-in-10 (59%) of consumers with holiday debt this season said they are “stressed about it,” while 47% regret spending as much as they did. This was more common among parents of young kids (52%).