U.S. chains dominate an annual ranking of the world’s most valuable restaurant brands. With its brand value up 5% to $42.6 billion, McDonald’s has reclaimed the top spot in Brand Finance’s annual report of the 25 most valuable and strongest restaurant brands in the world. Together, the brands had a combined value of $190.1 billion. Only five international companies cracked the list. Starbucks fell to second place from the top spot last year. Its brand value fell 4% to $37 billion as tougher competition in key markets, including China, limits the impact of its improving store performance. Rounding out the top five were KFC (brand value up 8% to %16.5 billion, Subway (brand value up 18% to $9.5 billion) and Chick-fil-A (brand value up a whopping 44% to $8.1 billion.) Here are the top 10 brands in Brand Finance's 2026 Restaurants ranking.  McDonald’s (brand value: $42.6 billion) Starbucks ($37 billion) KFC ($16.5 billion) Subway ($9.5 billion) Chick-fil-A ($8.1 billion) Tim Horton’s ($7.4 billion) Domino’s Pizza ($7.1 billon) Taco Bell  ($6.9 billion) Wendy’s ($4.9 billion) Pizza Hut ($4.9 billion) The remaining 25 brands are listed below. 11. Dunkin’ 12. Mixue (China) 13. Haidilao. (China) 14. Burger King 15. Chipotle 16. Olive Garden 17. Texas Roadhouse 18. Jollibee (Philippines) 19. Luckin Coffee (China) 20. Popeyes 21. Greene King (U.K.) 22. Chili’s 23. Greggs  24. Longhorn Steakhouse 25. Dutch Bros

The Association of National Advertisers is urging House Republicans to endorse a nationwide opt-out privacy standard that would override state laws, arguing that a federal law would lower costs for businesses. A national standard “would help alleviate the substantial compliance burden imposed on businesses, eliminate confusion that may arise due to potentially conflicting state standards, retain well-functioning sectoral safeguards, and help small and startup businesses continue to offer innovative services in a competitive online marketplace,” the Association of National Advertisers writes in comments sent Monday to the House Energy and Commerce Committee's Privacy Working Group.

2025 marks a major milestone for the Y2K-favorite brand Pacsun: It’s the first time in 18 years that it’s increasing its store count, rather than decreasing it, the company told Modern Retail. Pacsun, which is now at just over 300 stores, opened nine new stores this year in areas including New York City and Victor, New York, as part of a bigger bet on brick-and-mortar retail. The company is planning to open 20-30 new stores a year for the next few years, Joel Quill, vp of retail at Pacsun, told Modern Retail. Pacsun is eyeing new locations in malls, high-traffic streets and college towns — all places popular with its key demographic of 16- to 24-year-olds.  Pacsun’s expansion plan comes as the company enjoys more sales from its store locations. Stores now account for a majority of Pacsun’s revenue — about one-third comes from digital — and are outpacing projections, said Richard Cox, Pacsun’s chief merchandising officer.