Mattel’s goal is to keep prices as low as possible, according to executives.  “We’re committed to the uninterrupted supply for a wide range of high-quality products and providing the right balance of price and value for our customers,” said Ruh, who joined the company roughly two months ago.  With nearly 80% of toys imported to the U.S. coming from China, the category could prove to be especially vulnerable to the impact of tariffs. That is on top of a consumer base that is already stating prices will impact their purchasing behaviors during the back-to-school season, per an ICSC report.  However, CEO Ynon Kreiz doesn’t see consumers as any more price sensitive compared to a year ago, as the company has been working “very closely with our retail partners when we consider pricing” headed into the second half of the year and the holiday season.  The company expects the total tariff exposure for this year before any mitigating actions to be under $100 million. Mattel last quarter forecast a $270 million impact from tariffs.

Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined. Workfront has deep leadership in orchestrating marketing workflows. Workfront’s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes.

Consumers are taking an omnichannel approach when it comes to Father’s Day (June 15) shopping this year. A new survey from NieslenIQ reveals that 69% of shoppers are expecting to…