More than a decade after McGraw Hill was sold to the private equity firm Apollo Global Management LLC for $2.5 billion, Platinum Equity, which bought the company in 2021 for $4.5 billion, has filed a prospectus with the Securities & Exchange Commission to take the company public. According to the announcement, the initial public offering price is expected to be between $19.00 and $22.00 per share and MH intends to use the net proceeds of roughly $530 million from the offering to repay a portion of the outstanding borrowings under its term loan credit facility. If MH gets its asking price for the shares, the company would have a valuation of about $4 billion.
McGraw Hill Files for Public Offering
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Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea that ties everything together. An idea that resonates with the audience and makes them think about your product or service in a different way. Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. But when you build your marketing efforts around a campaign, and use that “big idea” consistently across all touch points, it’s more likely to get noticed, more likely to be remembered, and more likely to engage people on a human level. In other words, campaigns work. It’s no secret that I’m a huge Beatles fan, so once again, I will use them as a way of illustrating my point. When Paul McCartney was thinking about a different way to go about recording a new album in 1966, he came up with a big idea that would drive the entire creative process. What if the four lads took on a different persona, actually changing the name of the band? What if they reinvented their identity just this one time? much more at: https://www.jschmid.com/blog/campaign-building-blocks-the-big-idea/
WHAT'S NEW? WHAT'S NOW? WHAT'S NEXT? As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth! January 27, 2021 10:00 AM - 12:30 PM Pacific Register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg
Concerns about price increases due to tariffs won’t stop consumers from celebrating Halloween this year.
Halloween spending is expected to reach a record $13.1 billion this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The figure is up from $11.6 billion last year and tops the previous $12.2 billion record set in 2023.
Per-person spending has reached a record high of $114.45. That's nearly $11 more than last year and up from the previous record of $108.24 in 2023.
Most Halloween shoppers (79%) anticipate prices will be higher this year specifically because of tariffs, the survey found. Despite reservations, nearly three-quarters of consumers (73%) plan to celebrate the holiday, in line with last year’s 72%.
Candy continues to be the most popular purchase, with total spending expected to reach $3.9 billion. Across other categories, 71% plan to purchase costumes and spending is expected to reach $4.3 billion.