Top LinkedIn Engagement Hacks to Drive Growth for Your Printing Business

The 1+3 Rule: Why Commenting Always Beats Posting

There is a fundamental misunderstanding in our industry about how visibility works. Most sales reps think they need to post content constantly to be seen. While posting is important, it is actually the least efficient way to grow a following from scratch. If you have 500 connections and you post a photo of a new brochure, maybe 50 people see it. If you comment on a post made by a marketing influencer with 50,000 followers, thousands of people could see your name and headline.

The Math of Engagement: You need to adopt the 1+3 rule as your baseline minimum. For every single piece of content you post to your own feed, you must comment on at least three posts from others. This ensures that you are giving more to the platform than you are taking. However, if you really want to drive growth, you need to scale this up. The top performers I know in this space are not stopping at three. They are commenting 20 or 30 times a day.

LinkedIn Engagement Hacks That Grow Your Printing Business

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