ACMA Postal Committee Chairwoman Deborah Damore from printer LSC Communications posted this blog today, which we urge you to follow up on. In brief, in late May the Postal Regulatory Commission (PRC) urged all mail stakeholders to submit comments concerning the impact of the size and timing of the August 2021 postage rate increase, which was allowed since the PRC’s November 2020 ruling allowing for greater pricing flexibility for the USPS.
The deadline for submissions is July 31, 2022. The ACMA urges you to review the full blog and PRC letter and is happy to assist in your efforts. Simply email staff@catalogmailers.org for assistance.
read the blog post at: https://blog.lsccom.com/call-to-action-for-all-mailers?utm_medium=email&_hsmi=219401895&_hsenc=p2ANqtz-_84hROQTOX2kQ-NX0e3benhIjt9cL1J3HVnNzlU4lI7pXjwTMJVEysNyZn-TTX5kMfjJJDX4tDGnR6pMmUV_mfqHWKBA&utm_content=219401895&utm_source=hs_email
read the PRC statement at: https://www.prc.gov/sites/default/files/Stakeholder%20input%20for%20appropriations%20act%20study.pdf
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Apparel retailer Carve Designs is trying to find a balance this holiday shopping season, selling items at full price, while also offering promotions during a suitable (and limited) window and “protecting” key inventory.
The Cyber 5 — or the period from Thanksgiving through Cyber Monday, also called Cyber Week — has become cyber month, said Megan Porteous, chief revenue officer at Carve Designs. She was previously the brand’s vice president of ecommerce and performance marketing. The retailer primarily sells sustainable apparel. It says 99% of its apparel products come from sustainable materials, including all of its swim collection. Additionally, it says all the cotton it uses is organic.
Carve Designs first participated in Cyber 5 promotions in 2023. Last year, it launched a gift-finder quiz and introduced a gift-with-purchase incentive.
“We’re still figuring out what makes the most sense for us as far as how heavy to participate,” Porteous told Digital Commerce 360. “It’s certainly something we saw tremendous results from last year. The whole fall selling season has completely changed because of it.”
*Total net sales of $148.7 million increased by 3.3% for the 2020 holiday period compared to $143.9 million for last year’s comparable nine-week holiday period ended January 4, 2020 (the “2019 holiday period”). *Total comparable net sales, including both physical stores and e-commerce, increased by 2.7% for the 2020 holiday period compared to a decrease of 2.0% for the 2019 holiday period. Comparable net sales of Footwear, Womens and Mens increased compared to the 2019 holiday period, partially offset by decreases in Boys, Accessories and Girls. *Comparable net sales in physical stores decreased by 12.4% for the 2020 holiday period compared to a decrease of 2.7% during the 2019 holiday period. Comparable net sales in physical stores decreased in all geographic markets during the 2020 holiday period compared to the 2019 holiday period. Net sales in physical stores represented 69.0% of total net sales for the 2020 holiday period compared to 80.5% of total net sales during the 2019 holiday period. *E-commerce net sales increased by 65.2% for the 2020 holiday period compared to an increase of 1.0% during the 2019 holiday period. E-commerce net sales increased across all 50 states during the 2020 holiday period compared to the 2019 holiday period. E-commerce net sales represented 31.0% of total net sales for the 2020 holiday period compared to 19.5% of total net sales during the 2019 holiday period.