The biggest myth in retail right now? That consumers are pulling back. They’re not. They’re just spending differently.
2026 is shaping up to be a year where consumer demand defies every economic headline and most brands aren’t prepared for the split that’s emerging across income tiers, categories, and generations. Here’s what the data is telling us loud and clear: ✔️ Retail sales projected to grow 4.4% ✔️ Higher-income shoppers are accelerating luxury and premium buys ✔️ Gen Z +Millennials are shifting spend towards experiences, travel, and convenience ✔️ Larger tax refunds + steady wages are fueling momentum.
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#retailoutlook2026 #consumertrends #retailstrategy | CohereOne