Study: Online retail giant tops annual ranking of ‘loyalty leaders’

The better a brand meets consumers’ expectations, the more loyal they will be.

That’s according to the 17th annual Brand Key Loyalty Leaders List, an identification of the top 100 brands according to their ability to create customer loyalty. 

Amazon topped this years’ ranking, with digital innovation, entertainment platforms and long-standing heritage brands among 2025’s leaders. Rounding out the top five were google, Microsoft, Apple and Coca-Cola.

2025 Loyalty Leaders — Top 25

1. Amazon (Online Retail)

2. Google (Search)

3. Microsoft (Tech)

4. Apple (Smartphones)

5. Coca-Cola (Beverages)

6. Samsung (Smartphones)

7. Paramount+ (Video Streaming)

8. ChatGPT (AI)

9. TikTok (Social Networking)

10. Levi Strauss (Apparel Retailers)

11. Discover (Credit Cards)

12. McDonald’s (Fast Food)

13. Netflix (Video Streaming)

14. PayPal (Online Payments)

15. Dunkin’ (Coffee)

16. Disney+ (Video Streaming)

17. Hyundai (Automotive)

18. Walmart.com (Online Retail)

19. Toyota (Automotive)

20. Domino’s (Pizza)

21. Trader Joe’s (natural foods)

22. Nike (athletic footwear)

23. The Home Depot (retail home improvement)

24. American Express 9credit cards)

25. Jeep (automotive)

Study: Online retail giant tops annual ranking of ‘loyalty leaders’ | Chain Store Age

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