Retail executives are concerned about supply chain shocks, inventory management and frontline worker morale ahead of the holiday shopping season. Seven in 10 (70%) of U.S. retail executives are worried that potential supply chain shocks could impact their ability to deliver against their holiday trading plan, according to Accenture’s U.S. Retail Executive Survey. All executive respondents were U.S. based and worked at VP level or above for retail companies with annual turnover more than $500 million. The same number (70%) of executives are worried about delivering online orders on time. And almost 64% are worried they won’t have enough stock this holiday season.

As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through a co-op. All of these techniques are tried and true and should continue to be used to identify the appropriate reactivation group for any campaign. But now there is a new player in the game and it’s proving to be a game changer. CohereOne has had a long-standing relationship with the digital company 4Cite, leaning on their technology to drive many programs, which has increased our client’s digital performance. Using their digital data, 4Cite could identify the postal address for anonymous site browsers and/or cart abandoners, and thus we quickly determined that we should be using that powerful data in our postal efforts. Learn more at: https://cohereone.com/a-game-changer-in-customer-reactivation/?utm_medium=email&_hsmi=107235557&_hsenc=p2ANqtz-9ESPdGAIhmNcVSGZR77As1qmy4lY9GqSh2PQ9NzBP9Kv4yqujTZTJsfpoWxLiFkdMvnjrIsPwNHFtnsS51cux8k_J2E-IohhzmZ_lBHIiBqBPTApg&utm_content=107235557&utm_source=hs_email

Each holiday season is a delight. There’s the joy of sending gifts, the exhilaration of receiving one, and the excitement of connecting with family and friends. Every year, the U.S. Postal Service makes that a reality, serving a critical role in keeping traditions and connections alive. This year that role feels even more meaningful as we celebrate our 250th anniversary with a holiday marketing campaign we call Delivering Since 1775. For 250 years, peace of mind has been at the heart of USPS, especially during the busy holiday season. Whether it’s a handwritten card, a long-awaited package or a last-minute gift, our role has always been to deliver more than mail. We deliver reassurance, connection and trust.