Retailers and restaurants alike made headlines in September with store expansions and new formats.  Here are the major stories as reported by Chain Store Age, starting with the most recent. Costco Q4 tops Street, to open 35 new warehouses; holiday mix to look ‘different’ As it continues its strong financial performance, the wholesale club chain opened 27 new warehouses, including three relocations, during its recently completed fiscal year. Jack & Jones to make U.S. debut at five shopping centers — here's where The Denmark-based apparel retailer, which operates more than 4,000 stores worldwide, will make its U.S. store debut at five Brookfield Properties-owned shopping centers, starting in November at The Mall in Columbia, Columbia, Md. The move into the U.S. market follows Jack & Jones’ recent expansion in Canada. Toys”R”Us to open 10 U.S. flagships by year-end; locations include… The toy retailer, in partnership with Go! Retail Group, said it is planning to open 10 new flagships and 20 seasonal holiday shops in the U.S. by year's end. Target opening seven stores in October — here are the locations The discounter will open seven stores in October, with six of the locations topping Target’s 125,000-sq.-ft. average as it continues to lean into its larger footprint. The openings are part of the 20 new locations that Target plans to open this year. Primark marks 10 years in U.S. with new leases, planned entry in new state The global value fashion retailer, which opened its first U.S. store in Boston in 2015, said it is dedicated to U.S. growth. It has 33 stores across 13 U.S. states.

Consumers started the new year feeling a bit more optimistic about the economy. Consumer sentiment rose 2.1% to 54.0 in early January, its highest level this month since September 2025, although it remains at historically low levels, according to the University of Michigan’s Consumer Sentiment Index’s preliminary findings for January. The January reading marked the second straight month the index improved. “All told, while consumers perceived some modest improvement in the economy over the past two months, their sentiment remains nearly 25% below last January’s reading,” said Joanne Hsu, director, surveys of consumers, University of Michigan. “They continue to be focused primarily on kitchen table issues, like high prices and softening labor markets.”

We sat down with Andy Johnson, head of Iridio by RRD, for a quick chat about the company’s latest research report, focusing on marketing trends. He shared some insights and takeaways for printers. What were the biggest trends that emerged from the report? T The biggest trend emerging from Iridio’s report is the flight to efficiency driven by economic uncertainty. With 56% of marketers citing volatility as their top source of uncertainty, we are seeing a decisive shift toward measurable, high-return channels. Budgets are increasing for digital tactics, such as online video (59%), websites (57%) and paid social (56%). AI has also moved from experimental to essential. AI and machine learning is now the top technology investment (55%), with marketers using it specifically to scale personalization and predictive analytics. Were there any surprises? If so, what were they? One surprise is the trust paradox facing AI. While AI is the number one tech investment for 2026, marketers still view it as a threat to consumer trust. The data found that 53% of marketers cite human interaction replacement and AI deception as top threats.