The USPS will not be implementing zone pricing for Marketing Mail and Outside County Periodicals in January. The USPS has released guidance regarding what they are likely to propose for the July 2026 round of rate hikes. Continued mill closings are leading to higher prices in the paper market. And the trucking industry is bracing for the potential impacts of the recent federal ruling limiting the eligibility of foreign nationals to obtain commercial driver licenses.

Ahead of an expected global conversion to more advanced barcodes in the next couple years, Amazon is collaborating with additional packaging partners to highlight the benefits of serialization. Wisconsin-based Menasha Packaging announced its partnership on anti-counterfeiting program Amazon Transparency in September, and company leaders shared more at Pack Expo in Las Vegas. Amazon Transparency dates back to 2017. For participating single products or multipacks, Amazon assigns unique 2D alphanumeric codes to each unit sold as a way to combat counterfeits. Other benefits for sellers may include getting a higher listing on Amazon, bumping down unauthenticated products. This can be especially useful to emerging brands working to build credibility, Menasha noted.

At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats. With Audio generator, Amazon Ads expands its suite of AI-powered creative tools – including Image generator and Video generator – empowering brands to connect with customers across the shopping journey. These tools make it simple to build and activate new campaign creatives, helping brands experiment more freely and optimize based on performance – with little more than the information on their Amazon product page. According to Amazon Ads findings, on average, brands who used Image generator between October 2023 and June 2024 saw almost 5% more sales per advertiser.