Monthly retail sales from the US Commerce Department

Every month, the U.S. Department of Commerce’s Census Bureau releases its first calculation of the previous month’s retail sales. Retail Dive reports on the results for core retail segments, (minus food, auto and fuel), using year-over-year comparisons.

With a boost from the back-to-school season and higher prices as tariffs fuel inflation, August retail sales in the segments covered by Retail Dive rose 5.5% year over year, according to numbers released Tuesday by the U.S. Department of Commerce. E-commerce soared over 8%.

“Consumer goods prices rose 0.5% in August, and 0.3% when excluding food and energy, suggesting a big part of the gain in sales actually stems from consumers paying higher prices rather than buying more goods last month,” Wells Fargo economists Tim Quinlan and Shannon Grein said in a research note following the government’s report.

Broadly, underlying volumes rose by a scant 0.4%, “a marked deterioration from the 1.4% volume increase produced last month,” according to GlobalData research.

The e-commerce surge was likely fueled by sales events last month, according to GlobalData Managing Director Neil Saunders. It’s notable because retail sales have been volatile month to month overall, but e-commerce has been up for 11 of the past 12 months, according to Wells Fargo.

Back to school, inflation help drive August retail sales up 5.5% | Retail Dive

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