The other day, I saw an early sign of Spring: an election campaign commercial on TV. It was just a 30-second ad, but it did make me wonder how long it will be before more of them start showing up everywhere, even on streaming. With so many seats and offices at stake in this midterm election year, we’ll be bombarded with them. That’s why direct mail plays such a crucial role in modern campaigns. Mail has a built-in advantage. A well-designed piece consists of a strong headline, crisp, high-resolution images, and a focused message. It gets physically handled, read, and often saved. It doesn’t disappear with a click or get buried in an inbox.

As retailers and brands seek to fight the uncertainty that comes alongside the always-shifting threat of tariffs, major retailers are telling customers they’re not raising prices on some items as part…

Dotdash Meredith (DDM) has launched an ad targeting tool that it says provides intent-based targeting without cookies. The new product, D/Cipher, connects advertisers and consumers in key moments of intent across DDM’s 40+ brands, on all devices and platforms, the company claims. In addition, D/Cipher provides access to Apple (iOS) audiences. This group, which comprises more than 50% of U.S. digital users, has been unreachable by advertising cookies for the past two years.