Amazon is reducing its corporate workforce by about 14,000 roles, the company announced Tuesday in an internal note to employees from Amazon Senior Vice President of People Experience and Technology Beth Galetti. The company will notify impacted teams and individuals Tuesday, but did not provide details about the types of positions impacted. Amazon’s latest round of layoffs builds on CEO Andy Jassy’s remarks to employees in June that the company will need fewer people doing some existing jobs as generative AI continues to advance.  Galetti told employees on Tuesday that the workforce cuts are intended to reduce bureaucracy, remove corporate layers and shift resources as the company works to stay “nimble.” “Some may ask why we’re reducing roles when the company is performing well,” Galetti said in her note to employees. “This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before (in existing market segments and altogether new ones).”

Human resources leaders, after experiencing a difficult 2025, are optimistic about 2026 despite bracing for challenges and more upheaval in the year ahead. Those are the findings of the newly released Wiley Workplace Intelligence report, “HR and L&D Leaders Predict the Top 5 Challenges for 2026.” Wiley’s survey of 1,500 HR and L&D leaders reveals that 73% of respondents are feeling optimistic about their organization’s future. That’s despite the fact that many are expecting significant challenges and continuing change in 2026 after a tumultuous 2025. Culture and engagement appear to be the biggest areas of concern. Nearly a third of leaders each identify organizational culture improvement and employee engagement as top challenges for 2026. Both areas took a hit last year after workers experienced factors such as rapid change, instability, AI adoption, and return-to-office mandates.

How do we take a brand that sells home furnishings and give them a more compelling reason to be considered? First, we created a new brand positioning and tagline “Celebrate Every Season” which gave the brand a reason for being and became their rallying cry. We used powerful images and emotive copy to connect with the audience, inviting them to imagine a delightful scenario, evocative of the season. Finally, we created conceptual design to show how the campaign would play out across every touchpoint, ensuring the message is consistently strong, regardless of channel. We then repeated this process for each season throughout the year. Read the Case Study at: https://www.jschmid.com/blog/portfolio/grandin-road-fall-campaign/