As retailers and brands seek to fight the uncertainty that comes alongside the always-shifting threat of tariffs, major retailers are telling customers they’re not raising prices on some items as part…

Selling clothing is tough on a good day, given how quickly fashion tastes can shift. With tariffs and consumer anxiety adding to the level of difficulty, this year seemed destined to run roughshod over apparel retailers’ performance. Yet many have thrived. Through October, compared to a year ago, apparel sales rose every month except February, sometimes 6% or more, according to the U.S. Department of Commerce. In Q3, apparel retailers including Gap Inc., Urban Outfitters Inc., Abercrombie & Fitch Co. and American Eagle Outfitters posted results that defied analyst expectations.

Just like brands, marketing evolves over the years. Fonts come in and out of style, headline treatments change, colorways in product and design evolve – but the best examples of both pay homage to where they came from, and aren’t afraid to return to it now and again. I recently stumbled across a catalog from 1986 that sent me down fast fashion memory lane, to revisit khaki-toned safari jackets and clothing stitched for adventure. Whether it’s in a mall, a stand-alone store, or online, the Banana Republic we know today looks a bit different than it did in the 1980’s, but the vestiges of the explorer style it started with still remain. Let’s revisit this catalog to see some surprising differences, unexpected similarities, and an illustration (quite literally) of how Banana Republic used to tell its story. We’ll examine the practical elements of their book and their brand, looking back at where they’ve been, and ahead, to what they can apply in the future. see much more at: https://www.jschmid.com/blog/catalog-critique-throwback-edition-banana-republic/