In this article, Sean Smyth – Print Consultant with Smithers Pira examines the results of a new report that looks at the growth of Digital Print for Packaging to 2022. This report breaks down the projected growth by packaging application, and shows some surprising results.
In 2016 Smithers Pira published the latest version of what has proved to be a well-received report: “The Future of Digital Print for Packaging to 2022”. It looks at the trends, drivers, applications and new technology that is shaping the future production landscape of packaging and labels, with forecasts of the market development over the next five years. These years will see major changes as digital production goes mainstream that will make many brands and retailers look at packaging in new ways, making converters do different things as new supply chains develop.
In 2017 digitally printed labels and packaging add up to an overall $13.2 billion market globally. The label sector was the early adopter and is pretty mature in most regions. There is very strong growth in corrugated as very high performance single pass presses capable of tens of millions of square meters of output annually are snapped up by converters, cartons, flexible packaging and direct-to-shape, with developments in metal printing. In 2022 the sector will grow to be worth $23.2 billion after five healthy years of growth averaging 11.2% in value terms. Tonnage grows at an average CAGR of 28.1%, as cartons and the corrugated packaging comes on stream. So, no wonder you are reading the article – hopefully considering how your organization can take advantage of this growth. You are not alone.
The $13.2 billion is big, but digital packaging is only 3.33% of printed packaging and perhaps a little over 2.0% of all packaging (as there is so much non-printed). In terms of printed area the equivalent of 163 billion A4 prints is just 1.72% of the total, while the 1.7 million tons of products represents just under 1.03% of all packaging. By 2022 the $23.2 billion digital packaging sector will account for nearly 5.3% of packaging by value, the 334 billion A4 prints will be some 3.2% of the print area output while almost six million tons is also 3.2% of the total. So even after five years of very strong growth digital will still be a tiny minority – hardly the major disruption predicted by some. But it is a significant base that will set the stage for major changes in supply chains, and even the functions of packaging which are developing.
Growth is forecast in different applications and different regions at varying rates as shown in the figure, led by the small flexible packaging, metal and rigid plastics while corrugated, cartons and labels are the drivers of real volume growth.
Five-year growth rates in the value of digital packaging sectors from 2012 to 2022. Source: Smithers Pira
As more converters get involved and make investments they will find out how the technologies can be used to benefit their customers. There will be new campaigns and these will be copied, and converters will provide new services and response to their customers which will allow significant supply chain efficiencies, some of which are not clear in early 2017, but will open up over the next years to better suit the final packaging consumers. Satisfying buyers is the goal for all parties.
The digital packaging sector is maturing. Around 2010 the big question for brands and converters was: “What can the technology do?”, and what should it do. After seven years of concentrated development the question has changed to: “Where is the application value?” as all parties across the supply chains realize that using digital printing can help make them money. This is the case for brands/retailers (and their agencies including design), as well as for packaging and label converters, some of whom are really prospering. It is also true for the equipment/consumable suppliers as well, although not all have succeeded.
Drupa 2016 saw a real step-change in the quality and performance of digital printing, from established suppliers and newcomers into the digital arena who are experienced in packaging. HP is the market leader with thousands of Indigo presses producing very high-quality labels, cartons and flexible packaging while its inkjet monster presses are making inroads into corrugated. But HP is by no means alone as others push their quality, productivity and improve their cost of production position. There are important breakthroughs in new substrates and surface treatments, in finishing where digital methods are also making progress, and most importantly in workflow improvements.
TC Transcontinental announces the retirement of Brian Reid, President of TC Transcontinental Printing, following an outstanding career of 41 years with the company. He will be leaving his position October 30 and staying on until the end of January 2023 to facilitate the transition. Effective October 31, Senior Vice Presidents Nick Cannon, Patrick Brayley and Pierre Deslongchamps will take on expanded roles, reporting to Peter Brues, President and Chief Executive Officer. “It has been a great ride, more than 40 amazing years at TC Transcontinental. I leave with confidence in the future of the Printing Sector, a solid business with long-standing customers, large and small, and a highly talented, engaged and experienced team”, said Brian Reid, President, TC Transcontinental Printing. “I am grateful to our employees who, day in and day out, through their relentless work, make a difference for TC Transcontinental and its customers. It has been a privilege to be part of such a great company during all these years, and I thank our customers, the Board of Directors and the Marcoux family for their confidence.”
CJK Group, Inc. is pleased to announce that it has acquired Accucoms, the leading provider of sales and marketing services to academic and professional publishers, and integrated it with its comprehensive content solutions subsidiary, KnowledgeWorks Global Ltd. (KGL). Based in the Netherlands with teams operating in the UK, Europe, North America, Latin America, Middle East and North Africa, Turkey, India, China, South Korea and Southeast Asia, Accucoms specializes in global representation, tele-sales, training, and business intelligence services for clients ranging from large publishing houses to specialist society publishers. With a strong presence in key markets, Accucoms connects publishers with libraries and other information users to help expand their reach and impact.
The UK’s printing and printed packaging industry has performed positively in terms of output and order growth in Q1, though lacking any dramatic improvements. However, the confidence outlook has undoubtedly taken a step up for Q2 – and orders and output are expected to grow more strongly. The BPIF has published its latest Printing Outlook report, the Q2 2024 edition shows that output and orders growth didn’t quite match the expectations for Q1, but we have now had two consecutive quarters of growth, which is more than we have had since 2022. Printing industry activity is expected to experience a stronger pick-up in Q2.
