In a surprise move following a series of consecutive downgrades, Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook for the second time following his original 2025 benchmark of 5.3% growth in September 2024.
Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025 06/04/2025
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Domtar joined Cégep de Jonquière and other public and private partners to support the development of the TERRE Center. The TERRE Center will be a CAN$23 million renewable energy research facility in the Saguenay–Lac-Saint-Jean region of Québec.
Domtar’s Wood Products business contributed lumber construction materials at the start of the TERRE Center’s construction in August.
“At Domtar, we firmly believe that innovation comes through collaboration. Supporting a project like the TERRE Center, which combines knowledge, technology and sustainability, means investing in the future of our industry and our community,” says Michael Plourde, Director of Technical Services and Planning at Domtar.
The donation, made alongside Boréal, reaffirms Domtar’s deep roots in the region and its support for high-impact community projects. It also champions the company’s 2030 sustainability strategy objective of reaching $20 million in community investments over five years.
Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.” People often ask me for the most important direct marketing metrics. As we have evolved to a wider use of selling channels (Websites, e-mail campaigns, search engines, in-store selling), do the tried-and-true tenets of catalog marketing still hold up? see more at: https://www.jschmid.com/blog/5-crucial-omnichannel-metrics/
Amazon Prime Day is shaping up to be a performance monster—not just for Amazon, but for the entire ecommerce ecosystem, according to a new Adobe forecast. Adobe expects online shopping…