In a surprise move following a series of consecutive downgrades, Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook for the second time following his original 2025 benchmark of 5.3% growth in September 2024.
Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025 06/04/2025
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HarperCollins Children’s Books celebrates the 75th anniversary of one of the most beloved epic fantasy classics of all time—The Lion, the Witch and the Wardrobe. The literary world was changed forever when four children stepped through a wardrobe and into the magical land of Narnia in C. S. Lewis’s The Lion, the Witch and the Wardrobe, which originally published in the UK on October 16, 1950, and in the US on November 6, 1950. The Chronicles of Narnia has become a cultural phenomenon, with worldwide sales of the series reaching over 115 million copies, editions available in sixty languages around the world, and adaptations to film, TV, and stage. Most recently, Narnia has been optioned for a new upcoming adaptation to be developed by Netflix.
Effective Tuesday Gannett Co., Inc. is now USA TODAY Co., Inc. New Ticker Symbol: TDAY
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level
Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses.
Marketing in a pandemic…how the heck do you do that?? A lot of us in the marketing world – including yours truly – have given this question quite a bit of thought since the start of the novel coronavirus. It’s been a crazy, frightening and ever-changing situation that seems to still be evolving more than half a year since it began. With many Americans cutting down their spending at this time, every blog post, advertisement or social media post might make you feel like Prince John and The Sheriff of Nottingham – the infamous villains in Robin Hood who regularly take advantage of the people of Nottinghamshire. In reality, all you really want to do is get the word out in a way that’s ethical, responsible and connects your product or service to people who feel it will make their life better. So, how do you responsibly go about marketing in a pandemic? click read more below...