In a surprise move following a series of consecutive downgrades, Brian Wieser has boosted the outlook for U.S. ad-spending growth this year to 6.0%. That’s nearly double the percent change he forecast in March when he downgraded his outlook for the second time following his original 2025 benchmark of 5.3% growth in September 2024.
Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025 06/04/2025
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Konica Minolta Business Solutions U.S.A., Inc. announced the formation of Konica Minolta Paper Solutions, a dedicated business unit delivering a comprehensive portfolio of paper products to customers across industries and around the world.
The launch follows a strategic decision by parent company Konica Minolta, Inc. (KMI) to divest its shares in Konica Minolta Marketing Services Holding Limited (KMMS). As part of the transition, the paper division was excluded from the sale and is now fully integrated within Konica Minolta’s North American operations.
Harris Atkins, a respected industry leader with more than 30 years of experience, has been appointed President of Konica Minolta Paper Solutions and will join the company’s executive leadership team. Most recently, Atkins served as President and CEO for KMMS in North America.
Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touchpoints? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Learn more at: https://www.jschmid.com/blog/the-impact-of-omnichannel-integration/