Smurfit Kappa’s innovative three litre Bag-in-Box packaging design has received Amazon’s “Frustration-Free Packaging” (FFP) certification. This is a world first for a generic packaging design, applicable for a wide range of products. The company unveiled this unique Amazon FFP pre-certification to thousands of customers at its recent invite-only virtual Better Planet Packaging event. Businesses selling on Amazon Marketplace can now use this ready to go, pre-certified Bag-in-Box design avoiding the need to go through costly and time-consuming testing at a specialised ISTA certified laboratory to gain FFP certification.

TC Transcontinental Packaging, the Packaging Sector of TC Transcontinental (TSX: TCL.A TCL.B), a leader in flexible packaging in North and Latin America, has been named a Top Performer 2022/2023 by the Pet Sustainability Coalition (PSC) in the Earth Defender Category, based on its environmental focus and leadership in working towards the United Nations Sustainable Development Goals. This prestigious award, given annually to the top 20% of PSC-accredited companies, recognizes TC Transcontinental Packaging’s Corporate Social Responsibility (CSR) leadership. TC Transcontinental Packaging was accredited by PSC earlier this year after a third-party validation of its positive environmental and social impact. “TC Transcontinental Packaging is committed to creating flexible packaging that is 100% recyclable, reusable, or compostable by 2025. We are honored to be recognized for our sustainability initiatives,” said Thomas Morin, President, TC Transcontinental Packaging. “By demonstrating leadership in sustainable packaging, we proudly provide our customers with a roadmap to lessen their environmental footprint and create long-term value for stakeholders.”

Most brands assume their packaging inside the box is invisible. Something functional, forgettable, a line item in the ops budget. Ship it. Done. We weren't sure that assumption was right. So we partnered with Michigan State University to find out. The result is the MSU National Consumer Study on branded internal packaging – 400+ census-balanced US adults, with a quantitative survey plus qualitative focus groups. The question we asked: does branded internal packaging actually change consumer behavior? And if so, how much? Key findings at a glance 75% vs. 11% – branded void fill scores 75% on visual appeal; plain kraft scores 11% 57% more likely to recommend the brand after a premium unboxing 50% more likely to share the unboxing on social media – unprompted and unpaid 45% say branded internal packaging signals a detail-oriented brand that cares ~40% willing to pay a higher price point for a product with premium packaging 77% prefer to reorder from familiar brands – making every shipment a retention touchpoint