Even if you don’t sign up for the position, you still might have to take the leadership seat. The recent passing of Bob Weir, The Grateful Dead’s longtime rhythm guitarist and songwriter, sparked a conversation on leadership in a recent gathering. Although Weir held the band together for decades, his death inevitably turned the discussion to the shadow he often stood in—that of the band’s creative center, Jerry Garcia.  Garcia was the band’s natural leader. However, he never wanted or took that seat. (A move I certainly can relate to, but that’s another column for another day.) A strong distaste for authority and decision-making meant leadership in a vacuum. That meant organizational dysfunction, financial chaos, a lack of direction, and other fundamental issues. This was all despite making music that has endured for decades and inspired future generations.  Garcia’s problems aren’t unlike the problems many leaders today face. Leadership may be something you didn’t ask for. But sometimes, you have to face the music.

With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national advertisers are taking a hall pass. Kantar says advertising spending for back-to-school is off 70% so far this year. The best word for consumer sentiment is still confusion. Kantar’s polling finds 13% of consumers are comfortable sending children back to school “as soon as possible,” 14% want to wait more than six months, and 25% fall somewhere in between one and five months. More than half of also say they don’t know.

Last month, my colleague, Michelle Houston (EVP, Client Services, CohereOne), offered her insights on how direct-to-consumer retail brands are weathering an onslaught of storms originating in 2020 that continue to disrupt day-to-day operations. This month, I will focus on one specific disruption: Apple’s recent privacy changes. If you haven’t closely followed this story, here’s a quick refresher. Earlier this year, Apple updated its operating software to pack more punch from a privacy standpoint. In short, iPhone and iPad users can more deliberately select whether or not the applications (“apps”) on their devices (social media platforms and games, in particular) can share their data for marketing purposes. Apple device users now routinely encounter pop-ups within the apps prompting an answer as to whether the user wants to allow the app to “track your activity across other companies’ apps and websites.”