Following a surprising high single-digit uptick in March, the U.S. ad market expanded just 1.7% in April, marking the weakest growth since September 2023, according to a MediaPost analysis of data from Guideline’s U.S. Ad Market Tracker.
Ad Market Decelerates Again In April, Weakest In 19 Months 05/30/2025
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The controversial Kids Online Safety Act, which was passed by the Senate earlier this week, reportedly will not move forward in the U.S. House of Representatives. The bill aimed to address potential harms associated with social media use by teens, including depression, eating disorders, and online bullying. The measure would have required tech platforms to guard against those harms when implementing design features such as personalized recommendations, notifications and appearance-altering filters.
Omnichannel Marketing Part 9: A Powerful Human Narrative - Garmin’s Women of Adventure campaign has been a bastion of the company’s sports, fitness and outdoor recreation division since it launched over 5 years ago. Recognizing the growing trend of predominantly male customers in their outdoor segment, Garmin launched an initiative focused on engaging the female community, proving that Garmin GPS and wearable tech can support and enhance their outdoor experiences. They started telling stories. Sharing photographs. Documenting adventures. All while inviting the fearless, persistent, and resilient women who live out their passions daily to engage with them across their platforms. By working with everyone from professional athletes to outdoor hobbyists, Garmin has created a space for women to engage with other women, whether they run, ride, sail, or anything in between. It’s a hook built on invitation, inclusivity, and a shared place to explore wide open spaces… together.
Domtar joined Cégep de Jonquière and other public and private partners to support the development of the TERRE Center. The TERRE Center will be a CAN$23 million renewable energy research facility in the Saguenay–Lac-Saint-Jean region of Québec.
Domtar’s Wood Products business contributed lumber construction materials at the start of the TERRE Center’s construction in August.
“At Domtar, we firmly believe that innovation comes through collaboration. Supporting a project like the TERRE Center, which combines knowledge, technology and sustainability, means investing in the future of our industry and our community,” says Michael Plourde, Director of Technical Services and Planning at Domtar.
The donation, made alongside Boréal, reaffirms Domtar’s deep roots in the region and its support for high-impact community projects. It also champions the company’s 2030 sustainability strategy objective of reaching $20 million in community investments over five years.