Join Brent Niemuth, President, as he jet-sets across Europe's cultural highlights in a journey through the French Riviera, Italy, the Swiss Alps, and Spain. At each destination, Brent draws from the local landmarks to reveal a unique facet of branding. This time, Brent draws inspiration from the top of the Alps in Lausanne, Switzerland. Welcome to a series where culture meets branding insights, delivering quick and practical insights that redefine your understanding of brand identity and success. Watch video at: https://jschmid.com/branding-abroad-the-swiss-alps/

Online prices on back-to-school staples are up while discounts from brands are down this year, putting consumers in a difficult position. That’s according to the latest same-site sales data data from e-commerce platform Klaviyo, which revealed that year over year, the typical price paid for back-to-school items in July was up nearly 10%. Apparel and accessories saw the sharpest increase at 9% as tariff uncertainty led to increased costs. After a dip in the first quarter of the year, average selling prices (ASPs) on back-to-school items have risen every month since April.

Migration to the Lone Star State is driving a retail construction boom. That’s according to new data from commercial real estate services firm Colliers, which found that between January 2021 and January 2025, Texas recorded a positive net domestic migration of 0.9%. Although construction slowed in 2020 amid pandemic-driven uncertainty, by early 2025, more than 17 million sq. ft. was under construction, with growth fueled by the state’s largest cities of Dallas, Houston, Austin and San Antonio. Colliers notes that the Texas retail boom contrasts with the national landscape, where construction activity remains historically low. Just 6 million sq. ft. of retail space was delivered nationwide in the second quarter of 2025, bringing total space under construction to 47.9 million sq. ft.