Key Currency Exchange Rates for Friday, 9/3/21

Due to a massive shortage in silicones and silicone-based materials from manufacturers, Sun Chemical will increase prices by 35 percent on its entire silicone-based product line in North America, effective January 15, 2018. “Because of the silicone shortage we’re seeing in the industry, our suppliers have passed on price increases beyond anything we have seen in recent years,” said Dennis Sweet, Vice President-Commercial, Rycoline and Distributors, North American Inks, Sun Chemical. “While Sun Chemical has utilized all its resources to offset these shortages and increases, it has now become necessary to pass some of these increases on.”

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether. The reality is that age does matter and using the wrong platform with the wrong demographic will ultimately hurt a publisher’s ability to effectively reach — and market to — those individuals.

Oil edged up to about $49 a barrel on Monday as fewer drilling rigs were added in the United States, helping ease concerns that surging shale supplies will undermine OPEC-led production cuts. U.S. drillers added two oil rigs in the week to July 14, bringing the total to 765, Baker Hughes (BHGE.N) said on Friday. RIG-OL-USA-BHI Rig additions in the past four weeks averaged five, the slowest pace since November. Expectations that a long-awaited crude market rebalancing was under way was also bolstered by the sharp drop in U.S. crude inventories in the week to July 7.