Amcor announces its membership of the Digital Watermarks Initiative “HolyGrail 2.0”, which brings together over 85 companies and organisations across the packaging value chain, including key customers and industry peers. HolyGrail 2.0 is a pilot project facilitated by AIM, the European Brands Association, with the objective to prove the viability of digital watermarking technologies for accurate sorting and, consequently, higher-quality recycling. The project also aims to demonstrate the business case for digital watermarking at scale. It builds on initial research by Amcor’s partner, the Ellen MacArthur Foundation, into innovations to improve post-consumer recycling.

A conscious golfer's eco-feat is to buy golf balls in packaging that has a new life as an insect hotel once the packaging has been used. This innovative idea and packaging solution has recently received the most public votes in the spring 2022 New Wood project competition. It is a concrete example of circular economy, where a product, after its primary use, has another function before it ends up in the recycling. The Finnish Golf Coat Ltd wanted to create a packaging solution for its best-selling product that supported biodiversity and promoted the circular economy. Golf Coat's brand is based on eco-friendliness and biodegradability of products, so the use of a reusable box was particularly suited to the company's values and mindset. "Our aim was to create a simple, smart and cost-effective structure that would be easy to assemble and fill with, for example, leaves, saw dust or dry grass after its primary use as a golf ball box. Metsä Board and its partners developed an insightful packaging that provides an artificial nesting structure and shelter for insects and pollinators," says Aki Kuivaniemi, CEO of Golf Coat Oy.

A new generation of lightweight SuperEnd® beverage ends from CROWN Asia Pacific, a division of Crown Holdings, Inc., reduce metal use by over 10% when compared to conventional 202 diameter (52mm) ends. The Interchangeable SuperEnd® beverage end is compatible with seamer tooling used with other lightweight ends on the market. The lightweight nature of the ends means less aluminum is required for the manufacturing process, decreasing the amount of energy required during distribution. In addition, like all metal packaging, the ends are 100% recyclable and infinitely recyclable, making aluminum a permanent resource that underpins the circular economy, where materials can be used again and again with no loss in quality or physical properties. Click Read More below for additional detail.