The pulp, paper and print industry is one of the lowest contributing industrial sectors to global greenhouse gas (GHG) emissions at only 1% of emissions worldwide,[1] but consumers don’t know it.
A recent consumer survey commissioned by Two Sides showed a disconnect between consumer perceptions and the facts about the industry’s impact on global GHG emissions.[2] The survey showed that 29% of Americans believe that paper production is a major contributor to global GHG emissions. However, the U.S. pulp and paper sector is one of the lowest emitters of GHG emissions among major U.S. industrial sectors at 1.2% of total U.S. industrial GHG emissions (Figure 1).[3]
Figure 1: U.S. industrial greenhouse gas emissions in 2017 (million metric tons of CO2e)(3)
One of the reasons for the relatively low GHG emissions of the forest products industry is its use of renewable fuels. For example, bioenergy use by paper and wood product mills in the U.S. prevents the emission of 181 million metric tons of CO2 equivalents, by merely using waste wood from manufacturing operations. This practice produces the same reduction in GHG emissions as removing about 35 million cars from the road.[4]
In Canada, the forest products industry has made great strides to reduce GHG emissions in production, by cutting the use of coal and cutting oil use by over 90% since the year 2000.[5] In fact, 57% of the industry’s energy use in 2015 was generated by bioenergy.[6]
Forest products also play a key role in global carbon sequestration (absorption) and the mitigation of GHG emissions. As they grow, trees remove CO2 from the atmosphere and they release oxygen, allowing us to breathe and sustain life on the planet. By managing our forests sustainably for the long-term, we can ensure that they continue to provide economic, social and environmental benefits, including climate change mitigation. For example, forests in Canada removed 150-160 million tonnes of CO2e from the atmosphere annually (between 2005 and 2016).[7]
A recent scientific paper has shown that the regeneration of forests through sustainable practices in the paper industry may lead to more carbon sequestration. Globally, younger forests (those growing for less than 140 years) store 1.17-1.66 billion metric tons of carbon per year while old-growth forests sequester 950 million-1.11 billion metric tons.[8]
Forest products like paper continue storing carbon even as a finished product and beyond their life in the forest. It is only if paper is landfilled, burned or left to decay that it begins to release CO2 again. In 2016, forests and wood products in the U.S. captured and stored roughly 10% of all carbon dioxide equivalents emitted by the U.S.[17]
But then why do people assume that going digital is greener? The “hidden” life cycle of our massive electronic infra-structure may be one reason. The fact is that many of us don’t think much about what goes into the manufacture and operation of our computers, smartphones, the energy needed to operate server farms, store massive amounts of digital information, and send emails. It is significant, but largely out of sight and out of mind.
The digital revolution is having a growing impact globally. Let’s explore a few key facts.
The energy consumption required for digital technologies is increasing by 9% each year.[13] In fact, the share of digital technology in global GHG emissions could reach 8% by 2025, i.e. the current share of car emissions.[14] [15] [16]. This is roughly 8 times the current share of the pulp, paper and print industries.
The ICT industry and infrastructure still rely heavily on fossil fuels and although it seems harmless to send an email, the world’s emails generate close to 300 million tonnes of CO2, equivalent to the CO2 emissions of over 63 million cars.[17]
This growing environmental impact of “going digital” is not going unnoticed by consumers who were specifically asked to rank several materials and products based on how environmentally-friendly they are (Figure 2). Wood and paper ranked at the top and electronics and plastics at the bottom (i.e. having the most environmental impact).
Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and consistent in their choices, with 85% of Gen Z and 84% of Millennials reporting that sustainability considerations are important to them. “It’s especially promising that so many respondents are willing to spend more for sustainable products, given that price concerns, exacerbated by the ongoing challenge of inflation, have marked conversations around consumer behavior over the last year,” said Saskia van Gendt, Blue Yonder’s chief sustainability officer, in a statement.
On April 22nd, we celebrated Earth Day. This annual event started back in the 1970s and has made a positive impact on the environment. Earth Day has catapulted public awareness of the environment and action to commit to sustainability that has led to important legislation that can help the planet’s resources sustains for generations to come.
Leading British recycler calls on government to prioritise immediate action as recycling gap threatens to impact UK homes. DS Smith, a leading international packaging provider, has today published new research, in conjunction with Central Saint Martins, University of the Arts London, showing that the UK will fall short of its 2035 recycling targets by more than a decade1. The Tipping Point report outlines new consumer behaviours which are compounding the recycling challenges the UK is facing, including the rapid adoption of e-commerce and therefore the exponential growth in the delivery of packages. The UK is now the third largest B2C e-commerce market in the world, with around 18% of all retail sales in the UK now made online2. The reality is that 1.9 billion parcels – and the corresponding required packaging – are currently delivered directly to doors across the UK annually3. Within 10 years the number of parcels will have grown by over 50%4. Click Read More below for additional detail.