Sustainability is the future, which is why Canon U.S.A., Inc., a leader in digital imaging solutions, finds it a privilege to announce and celebrate that the Company’s enterprise division has now lent a decade of support to the Arbor Day Foundation’s reforestation program. Since 2009, the company’s enterprise division helped contribute to the planting of more than 500,000 trees in the U.S., with this year’s efforts counting toward the Arbor Day Foundation’s Time for Trees initiative, under which the Arbor Day Foundation seeks to plant 100 million trees worldwide by 2022.
“We understand the vital importance of replenishing and maintaining our forests and are committed through our philosophy of Kyosei to promoting environmental responsibility to our employees, partners, and customers,” says Shinichi Yoshida, executive vice president and general manager, Canon U.S.A. Inc. “It’s an honor to continue into our 10th year of supporting the Arbor Day Foundation, which we believe can help drive positive environmental impact in 2019 and beyond.”
The Arbor Day Foundation implements reforestation initiatives across the country to rebuild forests that are in desperate need of regrowth. Through this program, Canon contributes to the planting of one tree for every eligible imageRUNNER ADVANCE solution sold between April 1, 2019 and December 31, 2019, up to a maximum of 50,000 trees. These solutions can help users work conscientiously and allow administrators to enable settings that can help users save energy and paper.
This year, active replanting efforts are taking place all over the nation. Canon’s aid for 2019 is planned to help support reforestation efforts for the Superior National Forest (MN), habitat restoration for rare species in the Upper Altamaha Watershed (GA), and restoration of the longleaf pine ecosystem in the Big Thicket National Preserve (TX).
“Canon’s longstanding support has been invaluable to our forest revitalization efforts across the nation,” says Dan Lambe, president, Arbor Day Foundation. “The Foundation appreciates Canon’s continued corporate support to address one of the world’s most challenging environmental issues.”
Technology has the ability to move boundaries and change how certification operates. Helping us to kick-start the PEFC Stakeholder Dialogue will be Sarah Crow from the American Forest Foundation, as she showcases the innovative ‘Forests in Focus’. To find out more, make sure you register to join us in Helsinki on 16-17 November, but in the meantime, here’s what Sarah has to say: What is your view of the potential of innovation and technology within forest certification? “I believe innovation is central to our success. In our experiences with forest certification, we have learned a huge amount about what customers, landowners, stakeholders, conservation partners and others are seeking.” Click Read More below for additional information.
The scientific community has long since agreed that climate change really is happening and worsening, and that it has been caused by human actions. For example, 89% of Finns consider climate change a serious issue. At the 2015 United Nations Climate Change Conference in Paris, 195 countries committed to the scientific community’s assessment and signed an agreement that aims to limit global warming to 2°C. To reach this goal, countries will have to reduce CO₂ emissions by 45%, compared to the 2010 levels, by 2030. The change is significant — but the current commitments made by the countries are not enough. The carbon budget calculated for the next hundred years for the earth will run out even if all countries that signed the agreement reach their goals on time or even exceeded them.
As we barrel through the festive season, brands are feverishly ramping up their marketing, using every channel to grab consumer attention and cash. But while many feel we have reached peak platform – the human mind unable to cope with more messages from more directions – there’s now another to add to the list: wrapping paper. It’s so simple it’s a wonder it’s not been done before. After all, the history of wrapping paper goes all the way back to the second century BC, when gifts in ancient China would be presented in ornate paper envelopes. But this year, a number of brands have spotted the potential of gift wrap as a marketing channel, as well as a tangible indicator of their sustainable values.