Tackling a global health crisis has looked different for different retailers. For United by Blue, an outdoor brand that sells through its own site as well as retail partners, it looked like holds on order shipments, followed by cancellations on those orders. It proved a tough position to effectively run a business. Mike Cangi, co-founder of United by Blue, said the company swiftly noticed that its peers were also struggling in the immediate aftermath of the pandemic, and thought there may be a solution in them all banding together. The result was a joint sales event between some 15 to 20 mission driven brands in April, dubbed "I Stand With Small," in an effort to drive traffic — and hopefully sales — to each other's businesses. "It was really just a joint marketing and sales tool for us to help get through what was a really tough time with a lot of uncertainty in April of this year," Cangi said. "And it was really successful." For the brands, it did what it was supposed to do: give them a lift at a much-needed time. But for consumers, it was also a plus, by introducing them to new brands that held similar values to the ones they already bought from, according to Cangi. After the initial sale's success, the companies started talking about working together again, and thus, the effort was renamed the Mission Brand Alliance and a website launched to showcase the brands in July. more at: https://www.retaildive.com/news/why-20-brands-are-sending-out-a-joint-holiday-catalog-this-season/591499/

The Association of American Publishers (AAP) released its StatShot report for June 2025 reflecting reported revenue for Trade (Consumer Books), Religious Presses, Higher Education Course Materials, and Professional Publishing. Total revenues across all categories for June 2025 were down 1.3% as compared to June 2024, coming in at $1.1 billion. Year-to-date revenues were down 1.7%, at $6.3 billion for the first six months of the year. Year-to-date Trade revenues were down 2.8% at $4.3 billion for the first six months of the year. Hardback revenues were up 0.7%, coming in at $1.5 billion; Paperbacks were down 8.1%, with $1.5 billion in revenue; Mass Market was down 29.8% to $42.0 million; and Special Bindings were down 1.5%, with $89.9 million in revenue.

Have you ever had a piece of direct mail in your hands, maybe for a campaign that you did for a customer, or simply received at home, that really stopped you in your tracks? Maybe it made you notice it for some physical quality. Or a blazing headline across the front. Or even a clever use of marketing technology. That’s the power of interruption, that voice in your head that says, “Hold up, I’ll get my kid from soccer practice in a second. Let’s see what’s in this envelope.” Our routines and conversations, whether we have them with others or ourselves, can be interrupted by anything. A barking dog, a crying baby, a smoke alarm — or a well-crafted direct mail piece. The challenge is how to interrupt. Even in a less-crowded mailbox, it’s not enough to simply show up and hope to be noticed.