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What the Suzano–Kimberly-Clark Joint Venture Means for the Market

Suzano and Kimberly-Clark, a global leader in the consumer staples industry, announced in early June the creation of a US$3.4 billion joint venture focused on the manufacture, marketing, and distribution of consumer and professional tissue products, such as toilet paper, napkins, paper towels, and facial tissues, in over 70 countries. Suzano will acquire a 51% interest in the new entity, with Kimberly-Clark holding a 49% interest.

Globally, the tissue industry consumes more than 65 million tons of fiber each year. The tissue market is highly fragmented; however, major companies hold a significant share of the industry, with the top 10 producers accounting for approximately 28% of total production capacity. Establishing a joint venture with one of the top 10 companies provides a rapid and highly predictable path to scale and market positioning.

What the Suzano–Kimberly-Clark Joint Venture Means for the Market

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