La-Z-Boy Bucks Trend With Expanding Stores
The slumping housing market is still having its way with the furniture business, but La-Z-Boy seems to be outsmarting the prolonged downturn. While the retailer's overall sales were flat in the fourth quarter at $570 million, sales in its retail segment increased 11%. That came from an aggressive retail move: adding four new stores. With 230 of the fleet now company-owned -- about 60% of the store total -- the company was able to deliver a sharp jump in profits.
Industry research seems to confirm that La-Z-Boy's investment in store expansion is a smart one. A recent survey from the Home Furnishings Association, which included 9,000 consumers, reveals that customers increasingly find furniture inspiration online, and the need for hands-on interaction is growing.