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Lowe’s wants to roll out personalized website to all customers by end of 2026

The humble e-commerce site is getting a major upgrade at Lowe’s.

The Mooresville, North Carolina-based home improvement retailer is expanding a feature that uses customer data — things like location, browsing behavior and past purchases — to personalize its website. The feature is now being rolled out to a percentage of customers — though Lowe’s declined to specify how many — with a broader launch planned by the end of the year. 

The personalization will show up through modular content blocks on Lowe’s website that can be swapped, reordered or customized based on customer behavior. 

Lowe’s wants to roll out a personalized website to all customers

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