You get maybe three seconds. That’s how long a song has to hook you. It’s also how long your marketing has to earn attention. Great songs and great brands work the same way — they open strong and stick with you. We break down what a real marketing hook looks like (and how to tell if yours is working). Want to know more check out this blog from JSchmid. What a Great Marketing Hook Looks Like | J. Schmid
What a Great Marketing Hook Looks Like | J. Schmid
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Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it within a year, and 46% expect to within two years. Two-thirds of respondents who currently use AI say they do so for brainstorming sessions, first drafts and outlines. Forty-nine percent say they use AI to produce final content. The Botco report was based a survey of 1,000 B2B and B2C marketing professionals in March. Three-quarters of them were from companies with more than 100 employees.
Consumer confidence edged higher in February as Americans felt a bit more optimistic. But it remains below the peak reached in November 2024.
The Conference Board’s Consumer Confidence Index rose 2.2 points to 91.2 in preliminary results for February, from an upwardly revised 89.0 in January. (The cutoff for preliminary results was Feb. 17).
“Confidence ticked up in February after falling in January, as consumers’ pessimistic expectations for the future eased somewhat,” said Dana M Peterson, chief economist, The Conference Board. “Four of five components of the Index firmed. Nonetheless, the measure remained well below the four-year peak achieved in November 2024 (112.8).”
Monday, Sept 14, 2020 Attend as our guest for FREE: Use code GUEST20 We’re all trying to sell something to someone. We have a great product, a great service, or a can’t-miss promotion that we want people to know about. We’ve decided to reach them through direct mail. But what should we say? What do we show? How do we stand out from all the other messages in the mailbox? And how do we do it in a matter of seconds? A smart strategy, a great mailing list and a stellar offer don’t mean anything if your creative execution is weak. There are certain creative secrets that have been proven through neuroscience that will increase the likelihood of your direct mail piece getting noticed and driving your customers to action. Simply following these four powerful recommendations will increase your chances of success. Good creative matters. Find out the secrets of how to do it. register at: https://www.ana.net/membersconference/register/id/MOC-SEP20E5