You get maybe three seconds. That’s how long a song has to hook you. It’s also how long your marketing has to earn attention. Great songs and great brands work the same way — they open strong and stick with you. We break down what a real marketing hook looks like (and how to tell if yours is working). Want to know more check out this blog from JSchmid. What a Great Marketing Hook Looks Like | J. Schmid
What a Great Marketing Hook Looks Like | J. Schmid
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Consumers started the new year feeling a bit more optimistic about the economy.
Consumer sentiment rose 2.1% to 54.0 in early January, its highest level this month since September 2025, although it remains at historically low levels, according to the University of Michigan’s Consumer Sentiment Index’s preliminary findings for January. The January reading marked the second straight month the index improved.
“All told, while consumers perceived some modest improvement in the economy over the past two months, their sentiment remains nearly 25% below last January’s reading,” said Joanne Hsu, director, surveys of consumers, University of Michigan. “They continue to be focused primarily on kitchen table issues, like high prices and softening labor markets.”
Unlock a dual advantage for your business: demonstrate a deep commitment to environmental responsibility while driving real operational and financial growth. SGP certification is more than a badge—it’s a catalyst for transformation, turning your sustainability goals into a competitive advantage. SGP certification is the leading sustainability certification for the print and packaging industry. It equips companies with a robust framework to implement and track sustainable printing practices, reduce waste, and improve compliance with environmental regulations. Whether you’re a commercial printer, wide-format facility, or packaging provider, certification with SGP signals to your clients, employees, and industry peers that you’re serious about sustainability—and serious about results. Starting your SGP certification journey is a transformative experience. It begins with a detailed self-assessment: evaluating your current practices, identifying inefficiencies, and aligning your operations with best-in-class environmental standards. While the process is rigorous, the rewards are substantial. It fosters greater awareness of your facility’s resource use and emissions, and helps you build a culture of continuous improvement.
Xerox introduced a new logo and brand identity in a LinkedIn post last week, describing the move as “the next phase” of the company and a foundation for what comes next.
The refreshed brand reflects the combined strengths of Xerox and Lexmark, following Xerox’s recent acquisition of that company, and “reinforces our commitment to delivering greater value, expanded capabilities, and stronger outcomes for our clients and partners,” the announcement said.