You get maybe three seconds. That’s how long a song has to hook you. It’s also how long your marketing has to earn attention. Great songs and great brands work the same way — they open strong and stick with you. We break down what a real marketing hook looks like (and how to tell if yours is working). Want to know more check out this blog from JSchmid. What a Great Marketing Hook Looks Like | J. Schmid
What a Great Marketing Hook Looks Like | J. Schmid
Related Posts
The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker. Smaller ad categories outpaced the growth of the top categories by a margin of nearly four-to-one. While the top 10 increased spending only 1.9% over March 2023, all other categories expanded 7.9%. March's growth was also due to a massive increase in digital vs. traditional media ad spending.
Gen Z and Millennials are starting to move away from their phones and social media in order to escape the notifications, algorithms, and endless feeds.
It’s called “digital detox,” and it’s a trend that has been growing. As reported by Axios, “Gen Z is buying old iPods again to escape the notifications, algorithms, and endless feeds that came with the smartphone era.” Why does it work? Classic iPods are single purpose. All you can do is listen to music—and escape all of the other digital clutter
Indeed, searches for “digital detox” nearly tripled between 2020 and early 2026. “Analog life” and “digital detox” searches saw a 100% increase over just six months as of April 2026. The trend is mainstream enough that demand for digital detox retreats has seen a 47% yearly rise among those aged 18–26.
It’s showing up in a renewed resurgence in print, too. We used to talk about the data almost in hopeful terms. Glean whatever positive data we can that supports the value of print and get it out there to remind ourselves that the industry is still a force to be reckoned with.
Amazon.com Inc. said its delivery locker network now includes more than 750 pickup points across 500+ U.S. college campuses, part of an expansion to bring package pickup closer to where students already spend their day.
Amazon Locker is the company’s self-service package pickup offering. By placing its kiosks near college dorms, dining halls and academic buildings, Amazon is effectively creating centralized delivery hubs in areas already packed with young online shoppers.
The campus rollout is part of Amazon’s larger last‑mile pickup network, which it said now includes more than 25,000 package pickup locations nationwide.