You get maybe three seconds. That’s how long a song has to hook you. It’s also how long your marketing has to earn attention. Great songs and great brands work the same way — they open strong and stick with you. We break down what a real marketing hook looks like (and how to tell if yours is working). Want to know more check out this blog from JSchmid. What a Great Marketing Hook Looks Like | J. Schmid
What a Great Marketing Hook Looks Like | J. Schmid
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Aldi has big expansion plans for 2026 as it celebrates 50 years in the United States.
The discount grocery giant plans to open more than 180 new stores across 31 states this year, pushing it closer to its goal of 3,200 stores by the end of 2028. It also announced plans to open three new distribution centers within the next three years.
As part of its 2026 expansion, Aldi will enter two new states, Maine and Colorado. It also will grow its footprint in fast-growing metro areas such as Phoenix and Las Vegas.
The White House on Thursday called for a host of new technology laws -- including ones that would restrict data collection and targeted advertising. “There should be clear limits on the ability to collect, use, transfer, and maintain our personal data, including limits on targeted advertising,” the administration stated Thursday at a meeting regarding tech platforms. “We especially need strong protections for particularly sensitive data such as geolocation and health information, including information related to reproductive health.” The Biden-Harris administration also said it was seeking an overhaul of Section 230 of the Communications Decency Act, which currently protects tech companies from a broad range of lawsuits over material posted by users.
Over the past six years, James Daunt has operationally flipped the U.S.’s largest bookstore chain upside down. Now in growth mode, the once-struggling retailer is a prime example of how to save one.
To best understand Daunt’s approach, one needs to look back several decades. Daunt, a former banker, set up his own indie bookstore called Daunt Books in the U.K. in 1990. “I wanted to set up a business of my own as closely aligned as possible to my personal interests,” Daunt told Modern Retail. “Reading topped these and, therefore, a bookstore seemed a good fit.”
After the success of Daunt’s Waterstones, Elliott Advisors acquired a majority stake in the business in July 2018. And in 2019, Elliott acquired Barnes & Noble for about $683 million, making Daunt its CEO, in addition to his role as CEO of Waterstones. He moved from London to New York.
Just like he did at Waterstones, one of the first changes Daunt made at Barnes & Noble was stopping the practice of accepting payments from publishers for prime in-store placements, as Modern Retail previously reported. Daunt has also prioritized promoting from within to create a workforce of dedicated booksellers, rather than managers who had previously worked for retailers in different categories.
While its financial figures are private, Daunt appears to have been successful. After a decade of falling sales and store closures, Barnes & Noble is expanding again. The chain opened about 60 stores in 2025 and expects to do the same in 2026.