Geezer Magazine: The (Brilliant) Brainchild of Insanity

Do you want to know the definition of insanity? It’s starting a print-only, subscription-based magazine with your own money. Then launching it with the best writers and the highest quality content in a four-color tabloid format. Then you name it Geezer.

Geezer was the brainchild of Laura LeBleu, creative/editorial director, and Paul von Zielbauer, Pulitzer-nominated former New York Times journalist, who recognized an unmet need in the market—high-quality lifestyle content, in magazine-sized bites, for the over 50 population who, like Laura, burned their AARP mailers when they first arrived.

“We were seeing a void in people having conversations around aging that felt relevant to Gen X,” says LeBleu. “AARP has its place in this world, but the first time I received one of their mailers, I set it on fire. I said, ‘This is for my mom. I’m a different generation. I don’t want your soft cooler with AARP on it.’”

Geezer Magazine: The (Brilliant) Brainchild of Insanity – WhatTheyThink

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