Total holiday returns to reach $160B

Holiday return rates have dramatically risen since the pre-pandemic area.

Close to one-in-five (17%) holiday purchases will be returned, and total returns for purchases made during the 2025 holiday season are expected to amount to approximately $160 billion. New analysis emailed to Chain Store Age from business-to-business resale platform B-Stock also indicates there will be a slightly higher return rate of 19% for online holiday purchases, totaling roughly $50 to $60 billion dollars. 

B-Stock data further reveals that holiday return rates have more than doubled since 2019, which was the last holiday season before the outbreak of the COVID-19 pandemic. Other findings include that the return percentage for online holiday apparel purchases is closer to 30%, and that processing a return can cost a retailer around 30% of the item’s original price, or higher for low-cost products. 

Total holiday returns to reach $160B | Chain Store Age