Key takeaways
- Packaging EPRs are pushing US retailers to redesign packaging, improve labeling, and increase transparency.
- State-level EPR laws are driving a shift toward more consistent national recycling standards.
- As more US states advance recycling mandates, brands and retailers need to adapt strategies to meet compliance and support consumer participation.
The Recycling Partnership: US EPR laws push retailers toward major packaging and supply chain overhaul
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Consumers are becoming increasingly conscious of their impact on the environment, and the majority of UK consumers believe the recycling rate of paper isn’t very high. This low consumer awareness is worrying when paper is, in fact, one of the most recycled materials in the world with a recycling rate of 74%.[1] A study, conducted by the not-for-profit organisation Two Sides and independent research company Toluna, aims to understand changing consumer perceptions towards print and paper. This unique insight into consumer attitudes towards one of the world’s oldest and universally used materials, will be repeated biennially to monitor and report upon evolving consumer perceptions, as environmental awareness intensifies and alternative digital channels of communication become prevalent. Paper is one of the world’s most recycled materials. In Europe 74% of paper, 56 million tonnes, was collected and recycled in 2020.[2] Paper Packaging has an even higher recycling rate of 85%.[3]