U.S. resale market to reach $306 billion by 2030 as seconhand shopping goes mainstream

Secondhand shopping has become commonplace for Americans as inflation and tariffs have increased the price of goods and the stigma around it has faded.

The overwhelming majority (93%) of Americans bought a secondhand item in the past year, while over half (54%) have sold a secondhand item, revealed mobile marketplace OfferUp’s “2025 Recommerce Report.” The U.S. re-commerce market is projected to grow 34% by 2030, reaching a valuation of $306.5 billion, accounting for 8% of total retail spending, the report said. 

In other findings, while apparel often dominates the resale conversation, it represents only 25% of the resale market, a small fraction of the $200 billion-plus multi-category U.S. recommerce economy.

A majority (70%) of Americans say the stigma around secondhand shopping has lessened over the past year. OfferUp says the shift has been driven by a growing focus on sustainability and reducing waste (56%), the popularity of sharing secondhand finds with friends and family (53%), and the ease of using apps to browse, buy and sell (49%).

U.S. resale market to reach $306 billion by 2030 as seconhand shopping goes mainstream | Chain Store Age

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