Secondhand shopping has become commonplace for Americans as inflation and tariffs have increased the price of goods and the stigma around it has faded.

The overwhelming majority (93%) of Americans bought a secondhand item in the past year, while over half (54%) have sold a secondhand item, revealed mobile marketplace OfferUp’s “2025 Recommerce Report.” The U.S. re-commerce market is projected to grow 34% by 2030, reaching a valuation of $306.5 billion, accounting for 8% of total retail spending, the report said. 

In other findings, while apparel often dominates the resale conversation, it represents only 25% of the resale market, a small fraction of the $200 billion-plus multi-category U.S. recommerce economy.

A majority (70%) of Americans say the stigma around secondhand shopping has lessened over the past year. OfferUp says the shift has been driven by a growing focus on sustainability and reducing waste (56%), the popularity of sharing secondhand finds with friends and family (53%), and the ease of using apps to browse, buy and sell (49%).

U.S. resale market to reach $306 billion by 2030 as seconhand shopping goes mainstream | Chain Store Age