Amazon.com today revealed the Amazon Books Editors’ Best Books of the Year So Far list, with Charlotte McConaghy’s taut, psychological novel Wild Dark Shore earning the coveted No. 1 position. The Amazon Books Editors describe the novel as “leaving you breathless, wide-eyed, and in awe of the extraordinary power of fiction.” Rounding out the top five selections are King of Ashes by S.A. Cosby, No More Tears: The Dark Secrets of Johnson & Johnson by Gardiner Harris, The Emperor of Gladness by Ocean Vuong, and Sunrise on the Reaping by Suzanne Collins.
Wild-Dark-Shore-by-Charlotte-McConaghy-Claims-Top-Spot-on-Amazons-Best-Books-of-2025-So-Far-List – US Press Center
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Target is debuting new experiences centered on toys during the holiday season. For the first time, the big-box retailer is hosting free, in-store toy demonstrations at all stores every weekend from Nov. 8 through Dec. 21, according to a company press release.
The retailer will also debut a kids catalog next month to highlight top gifts for various ages and interests. Shoppers will be able to scan a QR code within the catalog to simplify the creation of wish lists.
Both elements are a means for Target to highlight its toy offerings, as the company centers on affordable options for families. The company is offering thousands of toys under the $20 mark, many of which are new or exclusive products, per the company.
A while back I wrote a blog about price as an often-overlooked brand positioning tool. Marketers are always looking for ways to influence how consumers perceive their brands in an effort to build relationships that are more than simply transactional. They know that effective brand positioning helps separate them from the competition and not just capture, but keep a larger share of both consumers’ minds and wallets. Here are six of the most common positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Learn more at: https://www.jschmid.com/blog/lets-talk-about-brand-positioning/
When we first think of brand campaigns, what immediately comes to mind are all the greats. You know the ones. Got Milk. Just Do It. But there have been some great B2B campaigns, too. Remember Staples’ That Was Easy? So simple it was brilliant. It tied Staples directly to the solution, and everyone from CEOs to summer interns had one on their desk. B2B marketers can and should consider campaigns as powerful tools in their arsenal. If done well, they build brand awareness; they can galvanize all your marketing channels around a specific hook, idea and goal; and provide the steady drumbeat of a consistent message to the right audience. To that end, the building blocks of a successful B2B campaign follow the same tenets as a B2C campaign. But there are some considerations to keep in mind when developing a campaign for a business audience.
learn more at: https://www.jschmid.com/blog/campaign-building-blocks-b2b-success/