Beginning mid-August, Keurig Dr Pepper, owner of the 7UP brand in the United States, is rolling out a reformulated 7UP with new packaging designed to differentiate the brand in the $5 billion lemon-lime category. The refresh is the “most significant brand evolution in more than 15 years,” the company says. It affects the brand's four core variants: 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar. The packaging redesign will affect all package sizes and formats of these variants. It features a vertical logo orientation, bolder colors, more distinctive graphics, and a new “Lime Lemon” designation that signals the reformulated flavor profile. According to the brand, the design was selected from 10 tested concepts and offers what it describes as “a modern take on iconic elements from 7UP’s past.” “By giving lime the spotlight, we’re rewriting the rules of the lemon lime category,” says Drew Panayiotou, chief marketing and innovation officer at KDP. He positions the move as "transforming a beloved heritage brand into a modern disruptor.”

The U.S. Postal Service is at the heart of a postal system still dedicated to tying our country together today. Here’s one example: Recently, it issued “250 Years of Delivering,” a pane of 20 stamps by cartoonist Chris Ware that shows a carrier delivering mail across four seasons of the year. Kind of like the unofficial motto inscribed on New York City’s Farley Building: “Neither snow nor rain nor sleet nor hail shall keep the postmen from their appointed rounds.” According to a study by the Envelope Manufacturers Association, the industry accounts for 7.9 million jobs. Even more than USPS, that’s a lot of jobs in print, packaging, paper, and private delivery! There are a lot of people in workforces and businesses who use ink on paper to bring ideas to life. We’ve come a long way since the days of Franklin, railway mail, and big gleaming buildings made of limestone, granite, and marble. But the public service task remains the same. And improvements in printing, marketing, and automation technology make mail more relevant than ever.

Hearst Magazines announced an expansion of AURA that, for the first time ever, brings together Hearst’s proprietary targeting signals with Amazon Ads trillions of browsing, shopping and streaming insights for programmatic campaigns exclusively available in Amazon DSP. Debuting at Cannes, this new offering unlocks a powerful, privacy-safe connection between content engagement across Hearst Magazines’ 30+ U.S. brands paired with in-market shopping insights from Amazon Ads. Enabled through Amazon Publisher Cloud, advertisers can easily reach audiences at the intersection of inspiration and purchase intent. “AURA is already delivering incredible results for our advertisers — driving higher click-through rates, deeper attention and measurable brand lift,” said Lisa Ryan Howard, global chief revenue officer at Hearst Magazines. “As we see increased programmatic interest in our inventory — especially from DSPs like Amazon — it’s the right time to bring the power of AURA targeting and meet buyers where they’re already transacting.”