Following a surprising high single-digit uptick in March, the U.S. ad market expanded just 1.7% in April, marking the weakest growth since September 2023, according to a MediaPost analysis of data from Guideline’s U.S. Ad Market Tracker.
Ad Market Decelerates Again In April, Weakest In 19 Months 05/30/2025
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The PepsiCo brand embraces transparency with no artificial ingredients, new colors, and storytelling that starts with the humble farm-grown potato.
PepsiCo announced the most significant brand redesign to Lay's potato chips in the brand's history, preparing it for its “next chapter.” Messaging focuses on “honoring” its farm-grown potatoes, natural ingredients, and the consumer appeal that made it the world’s top potato chip brand.
Funny thing about that appeal, though: PepsiCo says 42% of “people who enjoy Lay’s don’t realize they’re made with real, farm-grown potatoes.” After refocusing on its roots, the company went to the branding mountaintop and came up with two underlying pillars that led to the visual cues now rolling out:
The home furnishings giant is ending publication of its annual catalog after 70 years, citing the increased shift to online browsing and shopping. “Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed,” stated Konrad Grüss, managing director, Inter Ikea Systems B.V. “In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.” The decision to discontinue the catalog comes as Ikea has enhanced its digital capabilities and online shopping. Last year, Ikea’s online retail sales increased by 45% worldwide, and its web site had more than four billion visits.
Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Need some help getting started? Read our 8-part series at: https://www.jschmid.com/services/campaigns/