The firm predicts that sales between November and January could reach $1.62 trillion, with e-commerce sales projected to grow up to 9%. Holiday sales in the U.S. are expected to increase between 2.9% and 3.4% this coming season, according to a Deloitte forecast. Deloitte projects holiday sales from November through January will total between $1.61 trillion and $1.62 trillion, up from $1.57 trillion last season, as recorded by the U.S. Census Bureau.  E-commerce holiday sales growth will continue at a clip of between 7% and 9%, similar to the previous year. Total e-commerce sales are projected to reach between $305 billion and $310.7 billion, up from $285 billion in the 2024 season.

In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Join J.Schmid President & Chief Creative Officer, Brent Niemuth as he shares valuable insights on implementing the humanity marketing strategy for business success with Infidigit's Country Director - Americas, Shelly Singh. watch the video at: https://www.youtube.com/watch?v=yvVKkFPF3lA

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have adopted in the digital age, one channel consistently earns that trust more than any other: direct mail. Despite years of predictions about its decline, direct mail has not only survived — it’s thriving. In fact, it’s become the quiet powerhouse in omnichannel marketing strategies. As digital fatigue, privacy concerns, and ad fraud undermine confidence in online media, marketers and consumers alike are rediscovering the value of physical mail. The stats tell the story. Americans are seeing more ads than ever, but believing fewer of them. Social media feeds are crowded with questionable claims, sponsored content is often indistinguishable from organic posts, and AI-generated misinformation is rampant. Inboxes are overrun with scams, phishing attempts, and generic automated messaging.