Confidence among U.S. chief executives shot up during the third quarter as trade fears eased. The Conference Board's Measure of CEO Confidence in collaboration with The Business Council rose to 49 in the third quarter, up 15 points from 34 In the second quarter. (A reading below 50 reflects more negative than positive responses.) The survey, which also gauges CEOs' expectations about future actions their companies plan on taking in capital spending, employment, recruiting and wages, was fielded from July 14-28. All three components of the index improved from deep pessimism to near neutral, with CEOs' views on current economic conditions making the sharpest recovery. Their six-month expectations for the economy as a whole and in their own industries also improved. Fear of recession within the next 12 to 18 months fell to 36% in the third quarter from 83% in the previous one. CEOs ranked geopolitical instability and cyber threats as top concerns for their industry, while concerns about trade and tariffs eased somewhat.

Customer loyalty is much more nuanced than points-based rewards programs! Explore five research-backed strategies with real-world examples from brands like Patagonia, Lego, Native and more. You'll walk away with a score of new ideas that you should embrace to drive true loyalty and connection. Lauren Ackerman, VP Client Strategy at J.Schmid will share insights related to customer loyalty and translate them to marketing tactics that will: • Use emotion to move your audience • Build a strong community with social media and in-person events • Refine the customer journey around the points of the purchase – online and offline, from triggered emails to the box experience • Turn error into opportunity by above-and-beyond handling of returns and mistakes • Prove you “know” them with customer journey messaging, personalization, versioning in direct mail and beyond. Register at: https://www.ana.net/membersconference/show/id/MOC-OCT23E6

Sears perfected the direct-to-consumer (DTC) model, long before DTC was widely known. Macy’s continued it with its legendary Christmas catalogs, as did many others, but the Sears catalog was the Gold Standard. While the catalog fell out of favor over the past 15 years or so, it is making a comeback. According to eMarketer, DTC revenues grew about 24% in 2020, and the marketing push by brands is driving much of that. DTC is the promotion and sale of products to consumers directly by the brands or manufacturers, effectively eliminating the in-store experience. While brands often do have physical retail stores, they are increasingly marketing their products directly to consumers. One of the ways they are doing that in 2021 is through catalogs mailed directly to homes. “We are seeing a huge resurgence in direct mail,” Polly Wong, president of Belardi Wong, a direct mail company for top brands such as Parachute, Levi’s, Untuckit, Pottery Barn, Williams Sonoma and more. much more at source: https://www.freightwaves.com/news/brands-turn-the-page-back-to-catalogs-as-powerful-dtc-marketing-tool