As Amazon, Walmart, and Target race to out‑discount one another during summer deal season, Etsy has taken a very different approach. Instead of trying to beat the giants at their own game, Etsy launched its cheeky, defiant “Shop Other Jeffs” campaign — a celebration of the thousands of non‑billionaire sellers named Jeff who make pottery, lighting, furniture, and handcrafted goods across the country. As noted by Retail Dive, the message is simple and sharp: there’s more than one Jeff worth shopping from. And more importantly, there’s more than one way to win in retail. For catalogers, this campaign could serve as a blueprint. Read more here-Why Catalogers Should Lean into Their “Non Billionaire, Non Big Box”

Founded in 1775 — before the founding of our country, in fact — the United States Postal Service is celebrating 250 years of continuous service. In a statement on its website about the impressive achievement, the agency notes, “On July 26, 1775, a year before declaring independence from Great Britain, members of the Second Continental Congress appointed Benjamin Franklin the first American Postmaster General at a meeting in Philadelphia. Our founding fathers knew that a robust, reliable, and secure means of exchanging information was critical to unify the distant parts of our nation — and to maintain unity once we achieved independence.” So not only is Ben Franklin a pillar of the print community, he is also the father of the mail space as well. An impressive legacy to say the least.

As retailers and brands seek to fight the uncertainty that comes alongside the always-shifting threat of tariffs, major retailers are telling customers they’re not raising prices on some items as part…