Every drop matters—and your paper choice makes a difference. MIDLAND’S new study breaks down real ink consumption rates so you can print smarter and boost profitability. Run High Speed Inkjet? You’ll want to see this. Comment “INK” in the link to get the quick walkthrough.
https://www.linkedin.com/posts/midland-paper-packaging-supplies_high-speed-inkjet-cost-activity-7333854660224589826-N22R?utm_medium=ios_app&rcm=ACoAAAH77LkBcrQNop_d9iz6MTx4_Uda_ThyPMk&utm_source=social_share_send&utm_campaign=mail
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Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons. This literally breaks my heart and makes me want to scream! Why does this happen? Here is my very quick opinion. These brands have a combination of the following: 1. A flawed merchandise concept that is not unique, delivered with out-of-date benefits or sent to an audience the brand knows nothing about. 2. Bad math that doesn’t take into account mail efficiencies, an understanding of their own database, mailing to bad names at the wrong time or how the catalog model fits into a cross-channel world. 3. A lack of understanding of how to create a landscape of words and imagery that truly sell off the page and drive activity to either a website or store. learn more at: https://www.jschmid.com/blog/5-reasons-catalogs-work/
Higher tax refunds could lift discretionary spending in 2026, but the labor market is the biggest factor, according to Bank of America Institute research.
U.S. consumers last year shelled out their extra spending money on smaller items — including used goods, apparel and dining out — rather than big purchases like electronics, furniture, hotels and air travel, according to research from the Bank of America Institute earlier this month.
“2025 was defined by savvy consumers looking to stretch a dollar,” said Liz Everett Krisberg, head of the institute, and David Michael Tinsley, senior economist. They noted “a clear split in discretionary spending” by categories, based on Bank of America credit and debit card data.
As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his demolishing of many of the myths about online advertising, and he remains a thorn in the side of the industry. Hoffman’s blog, ‘The Ad Contrarian’, is in my view, required reading for anyone who cares about the future of the advertising industry, while his many books on the topic make for uncomfortable but necessary reading.