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Retail print catalogs have often struggled at the expense of digital or online catalogs. As with so many aspects of our lives, the pandemic is causing change and lockdowns are proving that print is still very much a contender. It’s not hard to see why so many catalogs have transferred online. Digital does away with expensive printing and delivery charges and there’s no pulping of old catalogs or waiting around for new ones to be printed. The analytics associated with digital are now incredibly powerful, making it easy to collect large volumes of detailed data on user behaviors. An online catalog is a powerful package, so why is print making a comeback? With another national lockdown upon us, people are being forced to spend a huge proportion of their time at home and home is where print catalogs score. Recent research by Royal Mail revealed that 88% of people surveyed said they paid as much or more attention to mail during lockdown. This means leaflets and catalogs are far less likely to be dumped straight in the trash.
Barnes & Noble is continuing its post-pandemic success as it continues to attract store visits while planning to grow its footprint.
From January to August of this year, the bookstore giant saw visits increase notably compared to the year prior, according to a recent report from retailer foot traffic data firm Placer.ai. Year-over-year increases were the highest in January (15.5%), May (10.2%), April (9.8%) and March (9.4%). With the exception of February, visits per location also increased year over year each month.
Placer.ai highlighted the fact that Barnes & Noble is not only planning to open new stores this year, but it has also made key acquisitions of smaller, independent bookstore chains. Barnes & Noble first acquired Colorado chain Tattered Cover in 2023, and acquired California-based Books Inc. just last month.
Location analytics reveal meaningful differences in customer behavior at Barnes & Noble and Books Inc. At a Barnes & Noble in Redwood City, Calif., 65.1% of visitors stayed more than 15 minutes, compared to 57.2% at a Books Inc. just 5.5 miles away in Palo Alto. Placer.ai says that longer visits reflect the success of Barnes & Noble’s experiential approach – stores designed not just for quick purchases, but for browsing, discovery and lingering.
Target is debuting new experiences centered on toys during the holiday season. For the first time, the big-box retailer is hosting free, in-store toy demonstrations at all stores every weekend from Nov. 8 through Dec. 21, according to a company press release.
The retailer will also debut a kids catalog next month to highlight top gifts for various ages and interests. Shoppers will be able to scan a QR code within the catalog to simplify the creation of wish lists.
Both elements are a means for Target to highlight its toy offerings, as the company centers on affordable options for families. The company is offering thousands of toys under the $20 mark, many of which are new or exclusive products, per the company.